Insights / Research Archives - Page 9 of 27

The Insecurity of Costs – Accelerating New Business Development

Monday, 09 September 2019 by Paul O'Brien

GENERAL STARTUP STATISTICS 69 percent of U.S. entrepreneurs start their businesses at home. According to the National Association of Small Business’s 2017 Economic Report, the majority of small businesses surveyed are LLCs (35 percent) followed by S-corporations (33 percent), corporations (19 percent), sole proprietorships (12 percent), and partnerships (2 percent). 51 percent of people asked, “What’s the best way

Published in Industry, Insights / Research, Startups

13 Comments

How to SEO, Considering the Top 10 Google Ranking Factors

Monday, 09 September 2019 by Paul O'Brien

Despite my frequently sharing that I don’t do SEO, an SEO piece for those trying to figure it out. One of the most notable people in Search, Rand Fishkin, just published this data. The 26 Google ranking factors, prioritized. Largely working with startups and new ventures, it’s clear that countless continue their search for “SEO”

Google ranking search engine optimization seo

Published in Advertising, Insights / Research, Mobile, PR, Search, Social Media

10 Comments

Do Startups Not Need to Be Profitable?

Wednesday, 14 August 2019 by Paul O'Brien

We’re in this really weird era as Silicon Valley creeps out to the rest of the world, in which investors elsewhere, traditional business owners, and the like, keep advising everyone to, “focus on customers,” “it’s all about revenue,” and questions such as this. Startups never needed to become profitable. Venture Capital investors fund EXITS Grants fund

funding investing profit profitability revenue startups

Published in Insights / Research, Search

28 Comments

The Introverted Entrepreneur

Tuesday, 13 August 2019 by Paul O'Brien

“How do I become a better CEO as an introvert?” So I’ve been asked. And it’s a surprisingly common topic hinting that many are questioning if their introverted nature is handicapping them as a founder, leader, executive, or that CEO. At first blush, a thought to appreciate is Confirmation Bias OR Perception Bias. Confirmation Bias

ceo entrepreneurship leadership personality

Published in Insights / Research, Startups, Uncategorized

7 Comments

Peter Drucker: Decades Later, Perhaps More Relevant to the 21st Century

Thursday, 08 August 2019 by Paul O'Brien

The best way to predict the future is to create it. Management is doing things right; leadership is doing the right things. There is nothing so useless as doing efficiently that which should not be done at all. The most important thing in communication is to hear what isn’t being said. Knowledge has to be

business entrepreneurship leadership management marketing startups

Published in Advertising, Insights / Research, Startups

8 Comments

Products and People Fail, Marketing Can’t.

Friday, 02 August 2019 by Paul O'Brien

Provocative thought, I hope. “Can’t”?? I’m sure you’ve felt frequently that Marketing has failed. You’ve had that consultant, agency, or tried what that marketing article advised, and it just didn’t work out. But I chose that word carefully. Not, “Doesn’t,” not, “won’t,” and not, “might,” because marketing actually can’t. Marketing is a practice; things you

entrepreneurship marketing product sales

Published in Advertising, Insights / Research, PR, Search, Social Media, Startups

20 Comments

The Disconnect Between Sales and Marketing

Wednesday, 24 July 2019 by Paul O'Brien

This is a topic that really intrigues. In part, simply because it’s a VERY frequently discussed topic and considered issue. Check it out, from a simple Google Search: Why Marketing and Sales Don’t Get Along – From Grow and Convert Why Sales and Marketing Don’t Get Along – Via Harvard Business Review 3 Reasons B2B

marketing sales

Published in Advertising, Insights / Research, Search, Startups

8 Comments