Insights / Research Archives - Page 10 of 27

Startup KPIs

Tuesday, 09 July 2019 by Paul O'Brien

Alright, in a rare break from how I tend to write, no narrative this time besides this which you’re reading now. A list! The KPIs (Key Performance Indicators) your startup should have. More importantly, Startup KPIs must be: Well defined Quantifiable Communicated throughout your team If they’re not, they’re not KPIs, they’re distractions or vanity

Published in Advertising, Analytics, Insights / Research, PR, Startups

8 Comments

Startups: Marketing Yourself or Hiring a Professional

Monday, 10 June 2019 by Paul O'Brien

Marketing is the first, foremost, and most important thing a business does. No market for your idea… nothing for you to do, no? You are doing that, yes? There is no customer, no investor, no partner, no desire, no demand, no co-founder, no support for what you want to do. You keep going? No, if

agencies consultants entrepreneurship hiring marketing startups

Published in Insights / Research, Startups

13 Comments

Justifying Analytics – How Every Business Knows What to Do

Tuesday, 21 May 2019 by Paul O'Brien

Not long ago, I shared a tweet that went a bit viral, noting that in our exuberance of things like “Big data” and “Machine Learning,” and through our Education system’s increasing focus on STEM, we’d do well in society to ensure merely that everyone has a basic understand of the data that’s available thanks to

Analytics business intelligence data data warehouse

Published in Advertising, Analytics, Insights / Research

6 Comments

Does a University like Stanford Produce more Successful Startups? This Might be Why

Friday, 05 April 2019 by Paul O'Brien

Culture. It all, always, comes down to the culture of community. Why does Silicon Valley produce startups differently than elsewhere? Why does Hollywood have a style and way about their films that really isn’t replicated elsewhere? Why is Arizona State University a “party school” that produces highly social people? As entrepreneurs, we like to THINK

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Published in Insights / Research, Regional Development, Startups

16 Comments

The Rookie Mistake Investors Make Getting into Venture Capital

Tuesday, 02 April 2019 by Paul O'Brien

Venture capital investing is the riskier version of gambling in Las Vegas. Truly. 90% of startups fail. FEW are experienced with discerning any difference between those likely to fail and those not. What’s the rookie mistake in venture capital investing? Being a rookie. Without experience in startups, your odds are against you as much as

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Published in Insights / Research, Startups

1 Comment

How Silicon Valley Really Got Its Start: In Fashion Tech

Friday, 21 December 2018 by Paul O'Brien

It was in 1848, that a carpenter by the name of James Marshall spotted gold at Sutter’s Mill in Coloma, Calif. Soon hopeful prospectors flooded the Golden State in search of their fortunes. Today’s gold rush is, of course, the venture capital discovered in them thar hills; with entrepreneurs flooding the Valley in search of their

innovation silicon valley startups tech technology

Published in Industry, Insights / Research

8 Comments

How the “Bootstrap Culture” of a Place like Austin Changes Entrepreneurship From an “Equity Culture” of a Place Like Silicon Valley

Tuesday, 27 November 2018 by Paul O'Brien

Bootstrap or VC? It’s a question on so many minds as entrepreneurship flourishes beyond Silicon Valley, in cities where venture capital seems inaccessible. It’s a question that not a day goes by in which it doesn’t come up for me, based in Austin, TX, having professional roots along Sand Hill Road. What strikes me as