Insights / Research Archives - Page 12 of 27

The VCs I Read

Wednesday, 04 July 2018 by Paul O'Brien

Last thought first: How do we follow all of these great mentors and writers? Here’s a Twitter List to Follow <- Subscribe there and you’ll get all of their posts I’ve spent years, week after week, dropping to entrepreneurs some of the names of VC blogs and bloggers I love. In every Incubator and session I

Published in Insights / Research, Startups

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Learning from Google Analytics in Workforce Development

Tuesday, 05 June 2018 by Paul O'Brien

Recently, Trevor Boehm, program Director at the Techstars Impact Accelerator and founder of Assemble, had me stand in a line. Not just any line mind you, I stood in a line with the exceptional entrepreneurs of Impact Hub’s Workforce Development Accelerator. At one end of the line, those who felt “metrics” were of great importance in

Analytics classes data education impact incubator jobs metrics tracking training workforce development

Published in Analytics, Local

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Start Up Right: Know Your Potential Customers

Tuesday, 22 May 2018 by Paul O'Brien

Every entrepreneur struggles with the idea of traction. The word we hear uttered by investors, mentioned by advisors, cited in blog posts, and the holy grail of entrepreneurship, traction, really means a lot of different things to any number of people. And still, as we venture forth, we’re constantly focused on customers and what I’ve noticed

customers profiles profiling traction

Published in Brand Marketing, Insights / Research, Social Media, Startups

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Accessibility > Inclusion > Diversity > Change > Innovation > Wealth Creation

Monday, 30 April 2018 by Paul O'Brien

Many who follow me here or on Quora know that I’m a student of economist Peter Drucker. It’s Drucker who noted of the economy and business, that only two things create value: marketing and innovation – that everything else done is a cost of existing; that marketing and innovation create wealth, they create value while

diversity employment funding hiring inclusiveness innovation startups talent

Published in Insights / Research

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How, not just Why, Startups Fail

Friday, 06 April 2018 by Paul O'Brien

Article after article, study after study, offers Buzzfeed style insight to why startups fail. It’s such a popular and frequently recurring tweet that I’ve started chewing on WHY the question of why keeps coming up. As founders, perhaps we’re asking the wrong question and shouldn’t be seeking to know why but rather how (or, how

cmo entrepreneurship fail failure founders how marketing startups why

Published in Featured, Insights / Research, Startups

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What Does a CEO Actually Do?

Friday, 19 January 2018 by Paul O'Brien

Looking at it through the lens of a startup (small team), years ago I had a great discussion with a group of VCs that the ideal core leadership in a company is CEO, CMO, CTO (or, as appropriate to the type of business) Explaining further, we discussed first that the CMO’s job is to answer why, for whom, with

ceo cmo companies CTO hiring org structure organizations startups team titles

Published in Insights / Research, Startups

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The Fore Steps to a Startup’s Addressable Market

Tuesday, 12 December 2017 by Paul O'Brien

Here’s the thing, I suck at golf and as an entrepreneur’s entrepreneur, I can’t fathom making myself available for 5 hours to putt around a golf course. Yet, succeeding as a founder might be as commonplace as hitting a hole in one… very least, it’s fair to say you have to shoot par. Rest assured,

4ps addressable market customer profiles customer segmentation market segmentation marketing tam

Published in Advertising, Insights / Research, Startups

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