blogging Archives - Page 2 of 3

T-shirts the ideal form of targeted marketing?

Tuesday, 16 June 2009 by Paul O'Brien

The CPM is low, though distribution costs a challenge. Consider that a simple t-shirt serves as an endorsement, while reaching the wearer’s peers – targeted, potential customers. After all, if said wearer loves your products or service, are his friends more likely to feel the same? They can be locally targeted, serve as a cherished

Published in Advertising, Local, Startups

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Connect with Facebook

Thursday, 08 January 2009 by Paul O'Brien

Well I have spent the better part of the holiday designing and wrapping up a new site. Interpreting my blog’s title, you might imagine my last name to be O’Brien, that is unless you make the mistake of interpreting my name as Brian with the SEO… you get the idea. To be sure, I am

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Published in Social Media

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Is Your Site (not your blog) Run By WordPress? Perhaps it Should Be

Tuesday, 11 November 2008 by Paul O'Brien

WordPress – The celebrated blog platform, favored by search marketers for its amazing degree of customization and built-in optimization, comes in two flavors: Hosted by wordpress.com: Gets you started as quickly and easily as the perhaps more well known hosted, and Google owned, Blogger. The WordPress platform provided by wordpress.org: The downloadable version of WordPress

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Published in Blogs & Blogging, Insights / Research, Vendors / Agencies

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My self-medication

Monday, 09 June 2008 by Paul O'Brien

Whew! It has sure been a while hasn’t it? My day job has kept me so swamped with exceptional growth and new opportunity that I haven’t even had time to take a moment for myself, let alone my blog. Until now! On the eve of a trip to Cabo San Lucas I stumbled upon this

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Published in Blogs & Blogging, Fun

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Why You Need A Blog

Thursday, 13 March 2008 by Paul O'Brien

I’ve had a dozen folks ask me about blogs since only the first of the year so here’s an episode from CommonCraft Productions, allowing me to, once again, cop out on a real post (I promise I won’t make it a habit) The CommonCraft Show has found a niche with these unique videos providing brief

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Published in Blogs & Blogging

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Sphinnaanites Unite! Welcome to the Sphinn Revolution

Thursday, 27 September 2007 by Paul O'Brien

Yes, it is my new best friend. A digg-like news and resource aggregator that filters based on the popularity of content. At its peak, I had over 100 search and marketing related blogs on my reader before turning to Yahoo Pipes to mash them up in hopes of finding the gems among so much content.

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Published in Blogs & Blogging, Fun, Insights / Research, Social Media

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Google Eliminates Fee for FeedBurner Branding

Tuesday, 03 July 2007 by Paul O'Brien

Google’s has opened FeedBurners’ MyBrand domain service allowing bloggers and websites to brand their RSS domains free of charge. The MyBrand service allows publishers to obtain a branded experience while leveraging FeedBurner’s RSS optimization and analytics technologies. You accomplish this by changing the CNAME in your DNS records to point to the FeedBurner account creating

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Published in Search

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