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How and Why you Need to Deal with the Referral Ghosts in your Analytics

Tuesday, 27 October 2015 by Paul O'Brien

If you’re like me and diligent in your use of Google Analytics (here’s how by the way), you may have noticed some odd referring sources creeping in to your data. In honor of my favorite holiday sneeking up on us, let’s talk about ghosts. Ghost Traffic & Ghost Referral Spam Ever the mission of the

Published in Analytics

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The Three Most Important Startups of 2014

Tuesday, 06 January 2015 by Paul O'Brien

Blah blah, great intro about how cool 2014 was for innovation. Let’s get to why you’re here: Slack’s team communication in one place, everywhere. Admit it, workplace collaboration, messaging, intranet, project management, etc. sucks. They all do. I haven’t been satisfied with internal communication since I worked at Yahoo, more than a dozen years ago when

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Published in Insights / Research, Mobile, Startups

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Google Analytics for Startups

Thursday, 10 July 2014 by Paul O'Brien

Some time ago, I had the honor of speaking during PeopleFund’s Innovation Week on the question of how to make the most of Google Analytics, with the fewest resources. Simply put, what every startup should do to make the platform one of their most valuable tools. Isn’t it already one of a startup’s most valuable tools??

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Published in Analytics, Startups

3 Comments

Using Google Analytics to Measure Word of Mouth

Monday, 06 June 2011 by Paul O'Brien

One of the most difficult channels to effectively measure is the word of mouth marketing that exists on behalf of your brand. Influenced by the quality of your experience, price, marketing, and sales, the amount of traffic to your site through WOM can be one of the most telling and universally relevant metrics in your

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Published in Analytics

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Understanding Customers with Social Profile Data

Friday, 06 May 2011 by Paul O'Brien

It was just about a year ago that I was thrilled by my discovery of a brilliant startup helping businesses profile their customers through social network data. While we’re all excited about the promise of social marketing and media, understanding who is paying attention, what works, and who cares is still a challenge. For all

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Published in Social Media

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Understanding Online Video

Saturday, 04 April 2009 by Paul O'Brien

Long one of the shortcomings in the transition from TV to online was the gap from online video to the rich analytics available through banners, search marketing, or email; each complements, in many ways, to similar traditional formats of their own. What made online advertising, search, or email so compelling was that one could easily

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Published in Advertising, Insights / Research

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