The Three Most Important Startups of 2014
Tuesday, 06 January 2015
Blah blah, great intro about how cool 2014 was for innovation. Let’s get to why you’re here: Slack’s team communication in one place, everywhere. Admit it, workplace collaboration, messaging, intranet, project management, etc. sucks. They all do. I haven’t been satisfied with internal communication since I worked at Yahoo, more than a dozen years ago when
- Published in Insights / Research, Mobile, Startups
No Comments
Google Analytics for Startups
Thursday, 10 July 2014
Some time ago, I had the honor of speaking during PeopleFund’s Innovation Week on the question of how to make the most of Google Analytics, with the fewest resources. Simply put, what every startup should do to make the platform one of their most valuable tools. Isn’t it already one of a startup’s most valuable tools??
Using Google Analytics to Measure Word of Mouth
Monday, 06 June 2011
One of the most difficult channels to effectively measure is the word of mouth marketing that exists on behalf of your brand. Influenced by the quality of your experience, price, marketing, and sales, the amount of traffic to your site through WOM can be one of the most telling and universally relevant metrics in your
- Published in Analytics
Understanding Online Video
Saturday, 04 April 2009
Long one of the shortcomings in the transition from TV to online was the gap from online video to the rich analytics available through banners, search marketing, or email; each complements, in many ways, to similar traditional formats of their own. What made online advertising, search, or email so compelling was that one could easily
- Published in Advertising, Analytics, Display Advertising, Video
- 1
- 2