Performance Based Web Design
Tuesday, 26 February 2008
For those of you that have been with me a while, you know that I’m a tremendous advocate of performance based marketing. I firmly believe that online marketing is heavily, certainly predominantly, and almost completely analytics driven when done well. We need not as what ad rates well with focus groups or how effectively a
- Published in Analytics, Display Advertising, Vendors / Agencies
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eCommerce Optimization
Tuesday, 23 October 2007
Feel free to hang me from the rafters. I am a great example of a “fair weather blogger” who shifts the theme of my posts to favor the predominant theme in my life. My oldest readers are most likely in retail and online commerce, the roots of SEO’Brien founded in my eCommerce experience. Over time
- Published in eCommerce
Retail Comparison Shopping
Tuesday, 24 July 2007
TheFind has developed a remarkable comparison shopping engine, presenting product listings in a visually appealing, “shopping” familiar design. A female bent puts this vertical engine squarely in a niche market yet their unique approach to comparison shopping is the draw: all but guaranteeing comprehensiveness by searching “every store online” to products, brands, and stores that
Free Shipping is Not Important
Monday, 23 April 2007
I’ve been out of the office for the past week, welcoming my second daughter home. She arrived 9 days ago and, of course, my mind still turns to the industry that keeps us all employed. As you can imagine, we’ve started receiving gifts and presents from friends and family through FedEx, UPS, and the USPS;
- Published in eCommerce, Insights / Research
New Google Base Attributes
Friday, 09 February 2007
My favorite CSE, Google Base (I still prefer “Froogle” don’t you?), has made a significant enhancement to the quality of their product engine with the addition of product attributes to the feed specifications. As I hope you know, Google Base allows stores to upload product feeds so that their audience can find, consider, and compare
Comparison Shopping Does Not Drive Sales (not immediately anyway)
Tuesday, 23 January 2007
In a study I’m wrapping up of customer interaction with a single brand and store, we’ve found that as as 80% of all purchases are preceded by time with a comparison shopping engine. 80%! Do you know what impact CSEs have on your business? Most marketers relegate Shopping.com, Bizrate, or Shopzilla to an relevant but
- Published in Comparison Shopping, Insights / Research