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SEO Firms Must Become Digital Media Agencies

Tuesday, 19 October 2010 by Paul O'Brien

One of these days, Marketers are going to learn. It will be a new dawn for marketing! A shining era in which everyone recognizes how interwoven search is with everything a business does. Until then, we’ll continue to plod along… Joe Devine, CEO of The Search Engine Guys in Austin, Texas knows this all too

Published in Advertising, Search, Social Media

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Connect with Facebook

Thursday, 08 January 2009 by Paul O'Brien

Well I have spent the better part of the holiday designing and wrapping up a new site. Interpreting my blog’s title, you might imagine my last name to be O’Brien, that is unless you make the mistake of interpreting my name as Brian with the SEO… you get the idea. To be sure, I am

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Published in Social Media

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Easier way to love Twitter and Facebook

Thursday, 18 December 2008 by Paul O'Brien

…. If you are anything like me, you have dozens or hundreds of active bloggers that you like to follow. Combined with friends and family, coworkers, and witty peers, you can quickly find yourself under a mountain of updates, pokes, and tweets. Worse case, you become overwhelmed and abandon the platforms entirely. Dozens of twitter

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Published in Social Media

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Do you Send your Traffic Away?

Friday, 07 November 2008 by Paul O'Brien

An interesting question was recently asked of me, “do you have a Facebook group for you business and do you send people from your site to the Facebook group?” Personally, Facebook is fantastic for creating a community, separate from your site and brand. In much the same way that there is, perhaps, no better recruiting

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Published in Insights / Research, Social Media

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Social Marketing beats SEO?

Friday, 14 September 2007 by Paul O'Brien

It is an important question these days. My own article “The Algorithm Apparently Killed Jeeves” reached the homepage of digg, bringing down my servers with thousands of hits a minute. While such traffic growth is rarely sustained beyond a day, the buzz, links created to your site, and broad reach awareness generated are immeasurably valuable.