Ideas Are Valuable; Stop Saying They’re Not!
Tuesday, 17 November 2020
Businesses without ideas are like people with matches trying to light a wet campfire. Striking, striking, and striking again. You have the stuff that's valued (wood, matches) but you can't do anything without a ton of work.
- Published in Insights / Research, Startups
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The Funding Flywheel
Wednesday, 09 September 2020
Businesses and startup founders learn early of a critical methodology in sales referred to as a funnel. Developing products and services, marketing is the process therein by which organizations get to know potential customers and then profile people so as to better understand the needs and motivations. The goal, of course, being the conversion of people
- Published in Advertising, Startups
Why Angel Investors are so Sought After
Tuesday, 18 August 2020
A great many new ventures are NOT businesses. They don’t yet know customers, have a business model, nor see a clear path to making money. We refer to these as “startups” Startups are distinct from new businesses (and new businesses are not necessarily startups) in that the business model is NOT known. This means such
- Published in Startups
Friends and Family Funding: Good Idea / Bad Idea (and just how it is)
Tuesday, 04 August 2020
That Friends and Family Round of funding… we’ve all heard we need it, or that that’s where founders start; but are so many really raising money from family? Let’s cut to the chase, overwhelmingly most founders can’t look to family for financial help and so how should we really think of drawing capital from loved
- Published in Startups
The Stress of Running a Venture Backed Startup
Friday, 17 July 2020
The expectations of investors, the demands of a company now more prominent in the market, but the ease of pressure in having resources available… Being venture backed doesn’t make it more stressful, nor less, it’s a matter of the stage, the expectations, and what that all means to you personally. Startup teams usually change from
- Published in Insights / Research, Startups
Pitching VCs from Far Far Away
Monday, 04 May 2020
Later this year, the Mandalorian returns to the small screen for Season 2 of one of the hottest reasons everyone has flocked to Disney+ While anxiously awaiting a show near the top of my Must See TV, my family and I spent the weekend binge watching Star Wars while I toiled away on a major
- Published in Advertising, PR, Startups