Search Archives - Page 2 of 12

SEO Firms Must Become Digital Media Agencies

Tuesday, 19 October 2010 by Paul O'Brien

One of these days, Marketers are going to learn. It will be a new dawn for marketing! A shining era in which everyone recognizes how interwoven search is with everything a business does. Until then, we’ll continue to plod along… Joe Devine, CEO of The Search Engine Guys in Austin, Texas knows this all too

Published in Advertising, Search, Social Media

No Comments

Yahoo’s New Search IU – Universal Search Finally Getting Somewhere?

Friday, 08 October 2010 by Paul O'Brien

The promise of Universal Search or One Search has, for years, waffled between the promise of a better search experience and the reality of results diluted with local listings, videos, images, social network chatter, and other content often irrelevant to the needs of the user. Simply, the idea behind Universal Search is that one set

bing Google instant Local one Search universal universal search video Yahoo!

Published in Search

No Comments

Sign of the economic times? Google Lets Brands Run More Than One Search Campaign on a Keyword

Thursday, 10 September 2009 by Paul O'Brien

Did I fall asleep?Â I turn my attention from Search for a few weeks (okay, so it’s really been a bit longer) and I return to find major companies running more than one campaign in paid search! To many of you this may not be news; like I said, I’m playing catch up.Â Just the

ad groups campaign Google Paid Search Search search marketing sem small business smb

Published in Google, Paid Search

2 Comments

Get pants like jonathan

Thursday, 06 August 2009 by Paul O'Brien

Its been lambasted and praised; I, for one, think Microsoft’s award winning jingle is brilliant. After all, the holy grail of search? Being able to find pants like Jonathan: Bing!

bing bing goes the internet commercial contest jingle microsoft MSN Search video

Published in Search

1 Comment

The Sitemap, Your Hostess with the Mostest

Friday, 24 July 2009 by Paul O'Brien

I had a great conversation the other day with a friend who was asking about the importance of a sitemap. While a protocol exists, prompting an easy answer to most questions, it was proposed that following it didn’t really matter with Google owning search. Fine opinion to take if you are the type to put

bot crawler how to optimization protocol robots robots.txt Search search engine seo site map sitemap sitemap.xml sitemaps standard

Published in Natural Search / SEO

No Comments

In SF next week? Come Chat with Lorna Li and myself

Saturday, 11 July 2009 by Paul O'Brien

I am very excited about the Unintentional Entrepreneur meetup next Wednesday! If in the Bay Area, I’d love to see you there! We’ll have pizza, drinks… the event is FREE! We’re going to talk about some the fundamentals of a new business; managing income, expenses, and taxes; establishing and maintaining your brand online; and quick,

entrepreneurs event meetup networking Paid Search Search search marketing sem seo speakers speaking startup

Published in Conferences / Events, Natural Search / SEO, Paid Search, Search, Social Media

No Comments

Google Please Work on the Blog Search Algorithm!

Wednesday, 17 June 2009 by Paul O'Brien

One aspect of the regular search algorithm that seems of increasing importance to blog search is authority; page rank, or what ever you want to call it. Simply, ensuring that blog search fosters the inherent premise of a blog by promoting real bloggers. I LOVE blog search. I can’t stress enough how much I prefer

Blog blog search bloggers blogging blogs Google Search spam Vertical Search

Published in Blogs & Blogging, Google, Vertical Search

4 Comments