Search Archives - Page 3 of 12

SEO Fundamentals: Think of Google as a Person

Tuesday, 10 March 2009 by Paul O'Brien

What a whirlwind of change to keep up with! And I’m not talking about the economy. Rumors of Google and Twitter…. speculation of Facebook becoming Twitter…. rapid innovation between blog comment engines Disqus and Intense Debate with one snagging support from Mashable while the other still ignores Connect…. How is one to keep up with

Published in Search

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Get Paid to Search

Monday, 16 February 2009 by Paul O'Brien

This has been tried before hasn’t it? Services that pay you to surf, click, search, or share have been around since the dawn of the internet and one has to wonder from two perspectives; first, why don’t they catch on as significantly as you might expect and second, what’s the catch? I like Scour and

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Published in Fun, Search, Vertical Search

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It isn’t SEO, it’s Performance Architecture

Thursday, 18 December 2008 by Paul O'Brien

On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described

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Published in Advertising, eCommerce, Search, Social Media

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The 4 Fundamental Web Technologies for User Retention

Friday, 24 October 2008 by Paul O'Brien

Standing in the shower this morning I had one of those epiphanies (yes, I know, perhaps TMI but I like to paint a picture in your mind so you can follow along with my logic 🙂 ). This was an epiphany while contemplating why people stay with a website. As I considered all of the

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Published in Comparison Shopping, Google, Insights / Research, Natural Search / SEO, Search, Social Media

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Paid Search Drives Organic Search Traffic – A 48 Hour Case Study

Thursday, 16 October 2008 by Paul O'Brien

What struck me so directly, was how readily available and easily developed this insight was, once it occurred to me to try. 48 hours ago, I shut off a paid search campaign of over 10,000 keywords. The exact amount isn’t as applicable to you as knowing that this was the entire SEM campaign for a

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Published in Analytics, Insights / Research, Natural Search / SEO, Paid Search, Search

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Viral Marketing Case Study?

Wednesday, 15 October 2008 by Paul O'Brien

Leave it to a bunch of Marketers to turn a night of binge drinking into a Case Study. SMX brought us a lot of things, news of sophistication at SEOmoz, a fantastic night out for an old school Yahoo! Shopping vet and the new guard, catching up on who’s who and who’s left, and Big

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Published in Conferences / Events, Search, Social Media

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What It Feels Like… to maybe have someone who writes for Esquire to have heard about your idea?

Friday, 10 October 2008 by Paul O'Brien

Leave it to Esquire to bring the Library analogy to explain search and SEO to the masses. In the November ’08 issue, an endorsement of The Public Library from Esquire’s Meryl Rothstein reads, …a librarian is like a Google that actually finds what you’re looking for and never clutters your screen with porn. That’s sort

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Published in Fun, Google, Search

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