A Better Affiliate Model?
Friday, 02 March 2007
On occasion, I stray from my expertise into the shady world of Affiliate marketing. Affiliate marketing remains one of the least understood and most valuable marketing opportunities. I’m wrapping up some research now that shows that of all online opportunities, affiliates are leveraged second only to search by customers who buy OFFLINE. (Is the all-caps
- Published in eCommerce
Produce Your Next Commercial for Free
Thursday, 01 March 2007
Limited marketing budgets? Annoyed with that agency you feel charges too much? Perhaps you feel you could do a better job creating a commercial for your company yourself thinking? Zooppa is for you! Yes, Zooppa, a new startup generating hype for their attempt at creating a platform for paid, user generated video, has released a
- Published in Brand Marketing, Fun, Vendors / Agencies, Web 2.0
Building an Effective Paid Search Program
Tuesday, 27 February 2007
It seems every day we are faced with new SEM opportunities from MSN, Google, Yahoo, Ask, and, shortly, AOL. With demographic and geographic targeting now available, quality scores to consider, the long tail, copy and landing page tests, and increasing bid rates, where does one begin? If someone was already familiar with the concepts of
- Published in Analytics, Paid Search, Search
Free SEO Clinic
Tuesday, 27 February 2007
Search Engine Journal launched a free SEO Clinic today for sites lacking experience with search engine optimization. As you can imagine, they don’t have the resources to support everyone who walks through the door so each week, one challenge will be met by a respectable group including Loren Baker, Carsten Cumbrowski, and Garret French who
- Published in Natural Search / SEO, Search, Vendors / Agencies
Housekeeping update for my RSS Readers
Friday, 23 February 2007
I want to take a moment to share with my RSS readers, significant improvements I’ve made to the blog to improve the user experience on site. I’ve spent so much time focused on content and reaching out to an audience that I neglected proper scripting and clean design. Everything appears to be fixed. Homepage archiving
- Published in Change Log
Add OpenSearch to your site
Thursday, 22 February 2007
I’m passing you off to another blog on this one as DeWitt Clinton has developed a wonderfully simple enhancement for your site that will add OpenSearch of your domain to IE7 and Firefox 2 How cool is that!? What is OpenSearch you might be asking?? OpenSearch is an attempt to standardize search methodologies to share
- Published in Search