The Implications of Universal Search
Friday, 18 May 2007
I’m not going to spend much time on the news as any search marketer worth their salt should already be aware of Google’s Universal Search initiative. The goal, of course, is to aggregate results to one SERP presenting web results, videos, news, images, and other content in the same experience. Yesterday, Google took a step
- Published in Google, Natural Search / SEO, Search, Vertical Search
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Upcoming Online Marketing Conferences
Wednesday, 09 May 2007
Lee Odden reminded me of a goal I’ve had to replicate his promotion of industry events, sharing with you though, my perspective. June brings us a great variety of topics with one of the best e-Commerce shows, some divination of our future, and both remedial and advanced search marketing conferences (at one of which I’ll
- Published in Conferences / Events, Insights / Research
Trademark terms in Paid Search
Monday, 07 May 2007
This point of view has been a few days coming as the implications of a U.S. District Court in NY ruling in April have yet to be realized. I hope you are paying attention. A couple weeks ago, Judge Thomas J. McAvoy ruled for John Hamzik, who holds a trademark on “The Dating Ring,” against
- Published in Brand Marketing, Insights / Research, Paid Search, Search
Yahoo and Google and Microsoft oh my!
Friday, 04 May 2007
Can anyone keep up with recent news? Acquisition talk following what seems to be the month of mergers, with Hitwise going to Experian and, of course, Google’s pick up of DoubleClick, brings my old stomping grounds and once world’s strongest brand into the limelight. Yahoo! and Microsoft Microsoft is stepping up pursuit of Yahoo! to
- Published in Advertising, Search