Display Advertising Archives - Page 2 of 2

Who is John Q?

Wednesday, 24 October 2007 by Paul O'Brien

As I was contemplating the design of my own blog this morning, it struck me as amusing that I always get served eye candy ads for John Q TV. Assuming AdBrite’s targeting technology is working, clearly, I may be revealing embarrassing information about my behavior but I don’t spend time surfing babe websites and therefore

Published in Change Log, Display Advertising

2 Comments

The Value of Product Placement – iPhone and Calamari

Tuesday, 10 July 2007 by Paul O'Brien

We have all heard of product placement on TV; the ever present Ford trucks in 24 and the interwoven Toyota Yaris in the animated Smallville Legends on the WB hit are a fact of life in our TiVo world. Should we place blame on the early Bond films for having spawned this marketing channel? The

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Published in Brand Marketing, Display Advertising, Fun, Insights / Research

1 Comment

Banner Ads Work! well… they do something

Wednesday, 30 May 2007 by Paul O'Brien

How many can name the product from last banner ad they saw? Chances are, none of you. But according to what I found through ars technica, that’s okay. The Journal of Consumer Research published findings that repeated exposure to banner ads results in positive feelings for that which is advertised. They asked students to read

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Published in Analytics, Brand Marketing, Display Advertising, Insights / Research

7 Comments

Creating Remarkable Awareness and Buzz

Monday, 21 May 2007 by Paul O'Brien

Through a masterful execution of online video, Harvard, the Field Museum in Chicago, the Marine Biological Laboratory in Woods Hole, Mass., the Smithsonian Institution, and the Biodiversity Heritage Library (BHL) announced a project which aligns biology, zoology, and software experts from around the world to create a beautiful wiki of all known living species. Why,

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Published in Brand Marketing, Display Advertising, Fun, Social Media, Web 2.0

1 Comment

Vertical Search Is Better For You

Monday, 16 April 2007 by Paul O'Brien

I’ve been spending time with vertical search lately; though a long time fan and advocate of social search networks like Del.icio.us, I want to revisit my experience with vertical search and catch up on some of the new options and opportunities. Vertical, or specialized search, describes engines that are the focus on a specific business

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Published in Brand Marketing, Display Advertising, Search, Vertical Search, Web 2.0

2 Comments

Google the Ad Network

Friday, 13 April 2007 by Paul O'Brien

And the winner is… Google for a mere $3.1b A agreement was announced today outlining Google’s acquisition of DoubleClick combining DoubleClick’s expertise in ad management and analytics for media buyers and sellers with Google’s leading advertising platform and publisher monetization services. I admit it felt a little weird reading the news on Yahoo! in a

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Published in Brand Marketing, Display Advertising, Google, Vendors / Agencies

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Search For Insights

Friday, 17 November 2006 by Paul O'Brien

From time to time I’ve alluded to a little known, little used, concept by which marketers use search activity and trends to study customer behavior and marketing effectiveness. Consider that with the majority of U.S. adults online and studies suggesting 80-90% of those online use search, you have a tremendous, real time focus group of

Analytics business intelligence intelligence market intelligence market research marketing Search