Advertising Archives - Page 6 of 14

Why & How to Market with Infographics

Thursday, 14 July 2011 by Paul O'Brien

Assuming you haven’t lost power at your home and been off line in the past couple years, you are fully aware of the proliferation of infographics as a marketing and communication tool. Perhaps a revolution in online content, not since online video has the way we consume content online evolved so effectively – and I’d

Published in Advertising, Insights / Research, Social Media

5 Comments

Most Successfully Promoted Brand at Super Bowl XLV

Tuesday, 08 February 2011 by Paul O'Brien

From snow in Michigan, to catering in Phoenix, from hummus and Sushi in California, to fried jalapeños in Texas, I’ve been to my share of Super Bowl parties, but this is the first during which I almost spit out my food. No, it wasn’t the sweet and spicy combination of jalapeños in beer batter nor

commercials facebook hashtag social marketing super bowl

Published in Advertising

No Comments

SEO Firms Must Become Digital Media Agencies

Tuesday, 19 October 2010 by Paul O'Brien

One of these days, Marketers are going to learn. It will be a new dawn for marketing! A shining era in which everyone recognizes how interwoven search is with everything a business does. Until then, we’ll continue to plod along… Joe Devine, CEO of The Search Engine Guys in Austin, Texas knows this all too

bing community facebook friends like microsoft MSN netflix Search search engine guys search engine optimization seo social social marketing TSEG

Published in Advertising, Search, Social Media

No Comments

Apple’s best ad campaign yet?

Friday, 15 October 2010 by Paul O'Brien

If this doesn’t make you want to run out an buy an iPhone, it will certainly make you want to pick up the Atomic Tom single “Take Me Out.” This music video was filmed, unannounced (though hardly spontaneously), last week Friday aboard a New York City train over the Manhattan Bridge. To be clear, this

apple apps atomic tom Drum Meister guerrilla imovie iphone iShred mobile Piano Virtuoso PocketGuitar tumblr viral youtube

Published in Advertising, Mobile, Social Media

No Comments

Want to learn Twitter? Silicon Valley Tweet Up â€“ July 23

Friday, 03 July 2009 by Paul O'Brien

Simply, a tweetup is an event where people who Twitter come together to meet in person… to twitter (okay, so I added that last part but its true! Bring your iPhone and TweetDeck!). Take a few hours off and come connect with online friends; put a face to the name (er… Twitter profile) over more

social marketing Social Media tweet tweetup twitter

Published in Brand Marketing, Conferences / Events, Fun, Social Media

No Comments

T-shirts the ideal form of targeted marketing?

Tuesday, 16 June 2009 by Paul O'Brien

The CPM is low, though distribution costs a challenge. Consider that a simple t-shirt serves as an endorsement, while reaching the wearer’s peers – targeted, potential customers. After all, if said wearer loves your products or service, are his friends more likely to feel the same? They can be locally targeted, serve as a cherished

adsense affiliate bloggers blogging Local shoemoney t-shirt targeted Targeting tshirt

Published in Advertising, Local, Startups

1 Comment

Understanding Online Video

Saturday, 04 April 2009 by Paul O'Brien

Long one of the shortcomings in the transition from TV to online was the gap from online video to the rich analytics available through banners, search marketing, or email; each complements, in many ways, to similar traditional formats of their own. What made online advertising, search, or email so compelling was that one could easily

Analytics commercials data performance roi startup startups tracking tv video

Published in Advertising, Insights / Research

3 Comments