Advertising Archives - Page 6 of 14

SEO Firms Must Become Digital Media Agencies

Tuesday, 19 October 2010 by Paul O'Brien

One of these days, Marketers are going to learn. It will be a new dawn for marketing! A shining era in which everyone recognizes how interwoven search is with everything a business does. Until then, we’ll continue to plod along… Joe Devine, CEO of The Search Engine Guys in Austin, Texas knows this all too

Published in Advertising, Search, Social Media

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Apple’s best ad campaign yet?

Friday, 15 October 2010 by Paul O'Brien

If this doesn’t make you want to run out an buy an iPhone, it will certainly make you want to pick up the Atomic Tom single “Take Me Out.” This music video was filmed, unannounced (though hardly spontaneously), last week Friday aboard a New York City train over the Manhattan Bridge. To be clear, this

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Published in Advertising, Mobile, Social Media

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Want to learn Twitter? Silicon Valley Tweet Up â€“ July 23

Friday, 03 July 2009 by Paul O'Brien

Simply, a tweetup is an event where people who Twitter come together to meet in person… to twitter (okay, so I added that last part but its true! Bring your iPhone and TweetDeck!). Take a few hours off and come connect with online friends; put a face to the name (er… Twitter profile) over more

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Published in Brand Marketing, Conferences / Events, Fun, Social Media

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T-shirts the ideal form of targeted marketing?

Tuesday, 16 June 2009 by Paul O'Brien

The CPM is low, though distribution costs a challenge. Consider that a simple t-shirt serves as an endorsement, while reaching the wearer’s peers – targeted, potential customers. After all, if said wearer loves your products or service, are his friends more likely to feel the same? They can be locally targeted, serve as a cherished

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Published in Advertising, Local, Startups

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Understanding Online Video

Saturday, 04 April 2009 by Paul O'Brien

Long one of the shortcomings in the transition from TV to online was the gap from online video to the rich analytics available through banners, search marketing, or email; each complements, in many ways, to similar traditional formats of their own. What made online advertising, search, or email so compelling was that one could easily

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Published in Advertising, Insights / Research

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Levis Tops themselves with Viral Video

Friday, 19 December 2008 by Paul O'Brien

Leave it to Levis to come up with a better video the day after I post their previous attempt in my “best of” picks for ’08. Nice work! Careful with this one though, it makes you cringe a bit. I’m all the more impressed if this is the work of Wieden + Kennedy who has

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Published in Brand Marketing, Social Media, Vendors / Agencies

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Best Viral Marketing Videos of 2008 – or – How to Succeed in Viral Marketing Without Really Trying

Friday, 19 December 2008 by Paul O'Brien

Yesterday’s contemplation of “Viral Marketing” led me on an exploration of the best and worst our industry had to offer this year. Here are some thoughts on best practices. Levis How do we know this for Levis? Nothing more than the classic patch on the back. One of my favorites. Be careful of the source

Published in Brand Marketing, Social Media

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