Industry Archives - Page 14 of 52

Austin is eCommerce

Wednesday, 15 January 2014 by Paul O'Brien

Leave it to me to spend 14 hours in Dallas on the very day that 3 of my favorite industries crush capital… * Social marketing, with $14M through Bessemer Venture Partners and Harrison Metal Capital to Main Street Hub * WordPress, by way of $15M via North Bridge Growth Equity in WPEngine * eCommerce, as Volusion wraps up $35M with Silicon Valley Bank Though, I’m glad

Published in Austin, eCommerce, Industry, Startups

17 Comments

The Internet of Everything

Thursday, 09 January 2014 by Paul O'Brien

Before the holiday and the end of 2013, I had the distinct honor of joining dozens of San Antonio CEOs and Texas CEO Magazine in spending an hour with Smart Grid Pioneer and author of The Advanced Smart Grid, Andres Carvallo. Why you might ask; if you know me professionally, you know that energy and

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Published in Advertising, Industry, Insights / Research, Startups

8 Comments

The Only Thing You Need to Know About SEO

Friday, 27 December 2013 by Paul O'Brien

Austin, Texas is still an “SEO Community.” What do I mean by that? I’ve been in Austin three years now and the amount of time I spend advising startups why their desire to hire an SEO is misplaced, is astonishing. To this day, I’m introduced in social settings here as an SEO, clients refer to

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Published in Insights / Research, Natural Search / SEO, Search

5 Comments

Real-Time Giving = Real-Time Marketing

Thursday, 12 December 2013 by Paul O'Brien

Not long ago, we explored here the idea of real-time marketing; simply, that marketers can and must react to the market in real time. An incredible gift, on the part of the Westjet Airlines, best captures the spirit of the season and the significance that real-time engagement with customers, can have. In a matter of

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Published in Social Media

1 Comment

The Corporate Website is Dead: Content is King

Tuesday, 26 November 2013 by Paul O'Brien

Bob Barker, Austin based managing partner of 20/20 Outlook LLC, joins me as co-author in this exploration of the future of the corporate website. Drawing upon many years experience, as a senior executive in startups and billion dollar companies, Bob acts as a trusted advisor; converting CEO vision into executable strategies that accelerate growth. The

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Published in Advertising

3 Comments

SXSW Panels are Coming!

Tuesday, 20 August 2013 by Paul O'Brien

On one hand, this, not ACL nor SXSW itself, but this, is my favorite time of year living in Austin. The time of year when the panel selections for the next SXSW have been opened to the public; revealing the thoughts, trends, and ideas bubbling around the heads of the brilliant and creative minds of

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Published in Conferences / Events, Industry

1 Comment

e-Commerce Provider Comparison (WordPress edition): WP eCommerce, Shopp, or Woo Commerce

Saturday, 27 July 2013 by Paul O'Brien

Though my work tends to find me disruptive innovations, startups, and even yes, search, one of the most sought posts I’ve written is a mere audit of leading eCommerce platforms. A comparison of Shopify, BigCommerce, Volusion, Pinnacle Cart Written years ago, what the research led me to discover is that eCommerce is an industry desperately

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Published in eCommerce

2 Comments