Industry Archives - Page 12 of 54

Start Up Right: Know Your Potential Customers

Tuesday, 22 May 2018 by Paul O'Brien

Every entrepreneur struggles with the idea of traction. The word we hear uttered by investors, mentioned by advisors, cited in blog posts, and the holy grail of entrepreneurship, traction, really means a lot of different things to any number of people. And still, as we venture forth, we’re constantly focused on customers and what I’ve noticed

Published in Brand Marketing, Insights / Research, Social Media, Startups

4 Comments

The Fore Steps to a Startup’s Addressable Market

Tuesday, 12 December 2017 by Paul O'Brien

Here’s the thing, I suck at golf and as an entrepreneur’s entrepreneur, I can’t fathom making myself available for 5 hours to putt around a golf course. Yet, succeeding as a founder might be as commonplace as hitting a hole in one… very least, it’s fair to say you have to shoot par. Rest assured,

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Published in Advertising, Insights / Research, Startups

9 Comments

STAHP! Before you SEO, Read This!

Tuesday, 11 July 2017 by Paul O'Brien

I’m tired. I’m SO tired. Damn if I didn’t have this implication in my name people might stop saying I do SEO. Someone can’t do SEO for you. I don’t do SEO. I know a lot about how search engines work, I’ve been involved in a few search startups, and I’ve helped more companies than I

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Published in Search

4 Comments

A Giant Conversation

Friday, 05 May 2017 by Paul O'Brien

Why the future is now – and the secrets that could be the key to getting your next big idea funded. Whether it’s VC, sponsorship or grant, I had a chance, with Epsilon’s John Immesoete, to break down the startup ecosystem as it relates to media and technology. We discuss ever-changing role of today’s CMO, and why

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Published in Advertising, Austin, Brand Marketing, Industry, Startups

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The Vision For Austin

Wednesday, 08 March 2017 by Paul O'Brien

You know that licking of your lips and grasping at air that one does when trying to put in to words a dream. How you think through, as you’re talking with someone, something you just can’t quite simplify. What I’m thinking about is not a dream but a vision. Something magical is happening by way

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Published in Brand Marketing, Texas Startups

52 Comments

How Content Creation Affects Your Funding

Monday, 16 January 2017 by Paul O'Brien

Content media site Medium announced just days ago that they are restructuring through layoffs and office closings as they “renew their focus.” Medium CEO, Ev Williams, noted that, “in building out this model, we realized we didn’t yet have the right solution to the big question of driving payment for quality content. We had started scaling up the teams to

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Published in Insights / Research, Raising Capital, Search, Social Media

4 Comments

The 8 Things Startup Founders Need to Know about SEO (and one more that will surprise)

Thursday, 06 October 2016 by Paul O'Brien

In the spirit of the great Buzzfeed content marketing hacks, here are the 8 things startup founders need to know about SEO! Honestly, what you’re in for is a non-marketing, non-search oriented exploration of why SEO is critical to startups, founders, and your success or failure as a new venture. I had the honor of

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Published in Search, Natural Search / SEO, Startups

7 Comments