Industry Archives - Page 13 of 51

Real-Time Giving = Real-Time Marketing

Thursday, 12 December 2013 by Paul O'Brien

Not long ago, we explored here the idea of real-time marketing; simply, that marketers can and must react to the market in real time. An incredible gift, on the part of the Westjet Airlines, best captures the spirit of the season and the significance that real-time engagement with customers, can have. In a matter of

Published in Social Media

1 Comment

The Corporate Website is Dead: Content is King

Tuesday, 26 November 2013 by Paul O'Brien

Bob Barker, Austin based managing partner of 20/20 Outlook LLC, joins me as co-author in this exploration of the future of the corporate website. Drawing upon many years experience, as a senior executive in startups and billion dollar companies, Bob acts as a trusted advisor; converting CEO vision into executable strategies that accelerate growth. The

corporate web design website websites

Published in Advertising

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SXSW Panels are Coming!

Tuesday, 20 August 2013 by Paul O'Brien

On one hand, this, not ACL nor SXSW itself, but this, is my favorite time of year living in Austin. The time of year when the panel selections for the next SXSW have been opened to the public; revealing the thoughts, trends, and ideas bubbling around the heads of the brilliant and creative minds of

austin panels sxsw thought leadership

Published in Conferences / Events, Industry

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e-Commerce Provider Comparison (WordPress edition): WP eCommerce, Shopp, or Woo Commerce

Saturday, 27 July 2013 by Paul O'Brien

Though my work tends to find me disruptive innovations, startups, and even yes, search, one of the most sought posts I’ve written is a mere audit of leading eCommerce platforms. A comparison of Shopify, BigCommerce, Volusion, Pinnacle Cart Written years ago, what the research led me to discover is that eCommerce is an industry desperately

get shopped shopp woo commerce wordpress wp

Published in eCommerce

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What is this Real-Time Marketing of Which You Speak?

Thursday, 20 June 2013 by Paul O'Brien

The pace at which business is moving is now; really, you’re already behind. In the brief second it took you to read that very statement, I’ve cost you (an opportunity cost granted) the time to focus on something else, relevant to your business, happening, right now. We’ve always been pretty capable of dealing with those

marketing real-time marketing

Published in Advertising, Industry, Insights / Research

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RISE to the Occasion

Tuesday, 14 May 2013 by Paul O'Brien

RISE Austin kicked off yesterday and proves, once again, to be one of the pivotal events in Austin’s entrepreneurial economy. On the heels of President Obama’s visit to Austin, the timing of RISE is an intriguing contrast to the President’s goal of learning what makes Austin so incredible and successful. While he and the world

austin entrepreneurs entrepreneurship funding fundraising growth marketing rise rise austin sales scale venture capital

Published in Industry, Startups

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As Goes the Web, So Goes, well… Everything

Wednesday, 01 May 2013 by Paul O'Brien

There is a great school of thought, an interesting debate really, loosely related to the idea that we just started talking about here within the concept of architecture and it’s role in business. That is, that as technology becomes more pervasive in everything we do, so too is that the case in business. CFOs, CMOs,

apps development entrepreneurship mobile platforms technology

Published in AI, Industry, Insights / Research, Social Media

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