Industry Archives - Page 11 of 51

Startup Marketing Metrics that Matter

Wednesday, 25 November 2015 by Paul O'Brien

While today’s entrepreneurs are fascinated with Eric Ries, Peter Thiel, Steve Blank and Seth Godin (and rightly so), I fear I’m too frequently referring to an unheard of an esteemed author from decades ago; as though the entreprneuers of today are happy being ignorant of the past and willingly doomed to repeat the mistakes of

Published in Advertising, Analytics, Insights / Research, PR, Search, Social Media

5 Comments

Why Where Matters

Monday, 09 November 2015 by Paul O'Brien

Some time ago, I shared some thoughts about how the size and scope of Silicon Valley eludes most entrepreneurs. That, challenging most startup communities, is the fact that comparing and contrasting one’s local economy to “Silicon Valley” easily misleads, as N. California’s startup community is much more than a city, more than a region even,

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Published in Brand Marketing, Economic Development, Industry, Insights / Research, PR, Startups

19 Comments

Home Automation Needs to be More PC, Less Apple

Friday, 02 October 2015 by Paul O'Brien

In this age of innovation, it’s a little strange being in your mid-life. With the pace at which technology is changing, my parents can barely keep up, while those younger than “us” missed out on the origins of the computer, internet, and smartphone. It’s strange, when I consider that schools’ approach to teaching technology today starts, disappointingly, with

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Published in Industry, Insights / Research

27 Comments

Austin is Where Tech Comes to Life

Tuesday, 12 May 2015 by Paul O'Brien

With another SXSW well behind us and the inevitable cries that the conference has lost something since it has failed again to discover the next Twitter or Facebook, I find myself considering bigger picture questions: Why are so many moving to Austin? Why did I move to Austin? Is it finding the next Unicorn that

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Published in Advertising, Austin, Industry, Insights / Research, Local, Startups

13 Comments

What Stickers on Laptops Say About Your Startup Community

Wednesday, 14 January 2015 by Paul O'Brien

Think about the last time you spent in a coffee shop working. Perhaps you had a quick meeting with a friend or potential partner, perhaps you haven’t made the leap to coworking and call Starbucks your office; regardless of why you were there, picture the laptops around you. When I arrived in Austin, TX, I

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Published in Austin, Industry, Local, Startups

6 Comments

The Three Most Important Startups of 2014

Tuesday, 06 January 2015 by Paul O'Brien

Blah blah, great intro about how cool 2014 was for innovation. Let’s get to why you’re here: Slack’s team communication in one place, everywhere. Admit it, workplace collaboration, messaging, intranet, project management, etc. sucks. They all do. I haven’t been satisfied with internal communication since I worked at Yahoo, more than a dozen years ago when

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Published in Insights / Research, Mobile, Startups

No Comments

Entre to the Internet; Marketing for Startups

Thursday, 17 July 2014 by Paul O'Brien

Thanks to the incredible startup program at Houston’s Rice University, I’ve had a chance to update a popular, but out of date, post about Startup Marketing. In the process, I had a chance to meet the exceptional entrepreneurs in this year’s Owlspark program. While not too dissimilar from that startup marketing post, this update touches