Industry Archives - Page 16 of 51

Promoting Your Business with a WordPress Plugin

Thursday, 08 March 2012 by Paul O'Brien

Few marketers, and even fewer entrepreneurs and business owners, realize the significance of WordPress. With the hype and popularity of Tumblr (to be sure, it’s growing like a weed), this CMS (Content Management System) is easily discarded as a tool used by blogs and bloggers. Any idea how many blogs are in the world? I

Published in Advertising, Search, Startups

4 Comments

How to Set Up a Facebook Page

Monday, 05 March 2012 by Paul O'Brien

Today, exactly how one would go about setting a fan page up in the first place. It may be simple for the tech-savvy, but the less experienced web surfers may have some trouble. Hopefully this quick tutorial helps clear up any issues you may run into. A Facebook page for your group can really help

facebook page social marketing

Published in Social Media

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The Wisdom of YOUR Social Media Crowds

Tuesday, 22 November 2011 by Paul O'Brien

The breadth of social media in one place

I’ve had the distinct pleasure of being surrounded by some amazing social media minds. From working relationships to loose affiliations as neighbors, I consider folks like Michael Brito, Dave Evans, Alex Mouldovan, Mike Merrill, and Deb Robison (who is getting older today so wish her a Happy Birthday!) among those who influenced my path towards

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Published in Analytics, Social Media

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Why & How to Market with Infographics

Thursday, 14 July 2011 by Paul O'Brien

Assuming you haven’t lost power at your home and been off line in the past couple years, you are fully aware of the proliferation of infographics as a marketing and communication tool. Perhaps a revolution in online content, not since online video has the way we consume content online evolved so effectively – and I’d

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Published in Advertising, Insights / Research, Social Media

5 Comments

e-Commerce Provider Comparison: Shopify, BigCommerce, Volusion, Pinnacle Cart…

Friday, 24 June 2011 by Paul O'Brien

If you’ve ever ventured in to e-Commerce, you know that the platform choices can be mind boggling. From developing your own store to hosting it with a WordPress plugin to leveraging a 3rd party provider to getting started on a fully hosted service like Etsy, the options are so complex that it’s not a question

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Published in eCommerce

21 Comments

A Prius in Austin, TX

Wednesday, 01 June 2011 by Paul O'Brien

Having been in Austin for about 6 months now, there’s one irrefutable fact that everyone in Austin acknowledges with a cock-eyed smile; Californians love Austin, perhaps too much. More than that, Steiner Ranch (the neighborhood in which we settled) seems to be the magnet for relocations from the Sunshine State. One of those transplants myself,

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Published in Austin, Insights / Research, Local, Startups

35 Comments

Understanding Customers with Social Profile Data

Friday, 06 May 2011 by Paul O'Brien

It was just about a year ago that I was thrilled by my discovery of a brilliant startup helping businesses profile their customers through social network data. While we’re all excited about the promise of social marketing and media, understanding who is paying attention, what works, and who cares is still a challenge. For all

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Published in Social Media

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