No excuses now – Google launches Google Base Store Connector
Thursday, 05 October 2006
e-commerce folks, I’ve hopefully sold you now on how to manage your feeds, extend their value, and optimize the content. You need to be on Google now. If you haven’t heard yet, Froogle is being replaced by Google Base If you don’t know yet, Google Base is free distribution of your Store’s catalog in essentially
- Published in Comparison Shopping, Google
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Commission Junction for sale?
Thursday, 05 October 2006
The rumor has been around for a long time: Valueclick entertaining options to sell itself or a part of the business. This just surfaced suggesting, in this case, CJ is on the market. Any insights?
- Published in eCommerce
The Kitchen Sink : Part 3 : Manage YOUR feed
Tuesday, 03 October 2006
So here it is, part three of Comparison Shopping optimization… The Kitchen Sink Last Monday, I started at a high level for which most of you have to do some research about your own store before moving forward; that is, Comparison Shopping is not about direct demand gen, users don’t buy immediately after clicking from
Conversion Rate from Paid & Natural Search is equal!?!?
Friday, 29 September 2006
Internet Retailer posted an article today citing research from WebSideStory that argues conversion rate from Paid and Organic Search is about equal.I hope you aren’t misled by the article. Let me be clear first, I’m not going to discuss the difference between paid and organic search; You are being misled in that a 9% difference
- Published in Analytics, Insights / Research, Natural Search / SEO, Paid Search, Search
Shopping.com is French
Wednesday, 27 September 2006
I can’t bring you part three of my Comparison Shopping optimization strategy “The Kitchen Sink” because I am too frustrated with Shopping.comIf you haven’t seen their new design, check it out. It is pretty. As a marketer I’m pleased as it makes advertisers much more prominent but as a comparison shopping manager, I’m not so
- Published in Comparison Shopping
Comparison Shopping Feeds : The Kitchen Sink : Part 2
Tuesday, 26 September 2006
Yesterday, I waxed, perhaps poetically, about how Comparison Shopping is not the high ROI, immediate sale opportunity most marketers expect. It is a part of a customer’s decision making process, research, and consideration so significantly that if you don’t optimize your feeds to promote all products effectively, you do not exist as a store or
- Published in Comparison Shopping