Social Media Archives - Page 4 of 16

Entre to the Internet; Marketing for Startups

Thursday, 17 July 2014 by Paul O'Brien

Thanks to the incredible startup program at Houston’s Rice University, I’ve had a chance to update a popular, but out of date, post about Startup Marketing. In the process, I had a chance to meet the exceptional entrepreneurs in this year’s Owlspark program. While not too dissimilar from that startup marketing post, this update touches

Published in Advertising, eCommerce, Insights / Research, Search, Social Media, Startups

1 Comment

Real-Time Giving = Real-Time Marketing

Thursday, 12 December 2013 by Paul O'Brien

Not long ago, we explored here the idea of real-time marketing; simply, that marketers can and must react to the market in real time. An incredible gift, on the part of the Westjet Airlines, best captures the spirit of the season and the significance that real-time engagement with customers, can have. In a matter of

growth hacking real-time marketing video viral

Published in Social Media

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As Goes the Web, So Goes, well… Everything

Wednesday, 01 May 2013 by Paul O'Brien

There is a great school of thought, an interesting debate really, loosely related to the idea that we just started talking about here within the concept of architecture and it’s role in business. That is, that as technology becomes more pervasive in everything we do, so too is that the case in business. CFOs, CMOs,

apps development entrepreneurship mobile platforms technology

Published in AI, Industry, Insights / Research, Social Media

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The Plea for the Press to Evolve

Monday, 25 February 2013 by Paul O'Brien

With a couple years in Austin, TX, and a former 12 in Silicon Valley, I’ve had an exceptional experience working with distinctly different entrepreneurial communities. Each has a little bit of a grass is greener complex going on – Silicon Valley sees Austin as hip, less expensive, up and coming, entrepreneurial more than “startup,” but

media news pr press public relations Social Media

Published in Industry, Local, Social Media, Startups

28 Comments

Startup Marketing

Tuesday, 01 January 2013 by Paul O'Brien

Not long ago, I had the distinct pleasure of joining an incredible group of Austin entrepreneurs through AUSOME (Austin Online Marketing for Entrepreneurs) for a discussion of the Art of Startup Marketing. Thanks to David Vogelpohl, founder of Marketing Clique and Tapfire Mobile, I finally took a few minutes to put pen to powerpoint to

Advertising Analytics entrepreneurs entrepreneurship growth growth hacking hacking marketing scale startups

Published in Advertising, eCommerce, Insights / Research, Search, Social Media, Startups

5 Comments

Is Google Hangouts the New Teleconference?

Thursday, 27 September 2012 by Paul O'Brien

Austin’s inaugural Social Good Summit was an incredible experience, with a packed house, at N. Austin’s Alamo Drafthouse. The incredible number of entrepreneurs who turned out and committed to doing more is a sign of what’s to come in Austin’s social impact economy. My reason for sharing my experience with that specific event is that it was

conferences conferencing dell Google hangouts meet social

Published in Social Media

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Seth Godin’s Circles of Marketing

Friday, 10 August 2012 by Paul O'Brien

As an SEO, my years and marketing have long been spent trying to convince other marketing professionals, product managers, and executives in a company that the work we do in SEO can not be done in a silo. The success of search engine optimization is DEPENDENT on all other levels of the organization from the

circles customer support design marketing search engine optimization seo seth godin usability

Published in Advertising, Insights / Research, Search, Social Media

3 Comments