Social Media Archives - Page 4 of 17

Start Up Right: Know Your Potential Customers

Tuesday, 22 May 2018 by Paul O'Brien

Every entrepreneur struggles with the idea of traction. The word we hear uttered by investors, mentioned by advisors, cited in blog posts, and the holy grail of entrepreneurship, traction, really means a lot of different things to any number of people. And still, as we venture forth, we’re constantly focused on customers and what I’ve noticed

Published in Brand Marketing, Insights / Research, Social Media, Startups

4 Comments

How Content Creation Affects Your Funding

Monday, 16 January 2017 by Paul O'Brien

Content media site Medium announced just days ago that they are restructuring through layoffs and office closings as they “renew their focus.” Medium CEO, Ev Williams, noted that, “in building out this model, we realized we didn’t yet have the right solution to the big question of driving payment for quality content. We had started scaling up the teams to

content fundraising influence media startups venture capital

Published in Insights / Research, Raising Capital, Search, Social Media

4 Comments

Startup Marketing Metrics that Matter

Wednesday, 25 November 2015 by Paul O'Brien

While today’s entrepreneurs are fascinated with Eric Ries, Peter Thiel, Steve Blank and Seth Godin (and rightly so), I fear I’m too frequently referring to an unheard of an esteemed author from decades ago; as though the entreprneuers of today are happy being ignorant of the past and willingly doomed to repeat the mistakes of

Analytics dashboard google analytics intelligence kpis metrics

Published in Advertising, Analytics, Insights / Research, PR, Search, Social Media

5 Comments

Entre to the Internet; Marketing for Startups

Thursday, 17 July 2014 by Paul O'Brien

Thanks to the incredible startup program at Houston’s Rice University, I’ve had a chance to update a popular, but out of date, post about Startup Marketing. In the process, I had a chance to meet the exceptional entrepreneurs in this year’s Owlspark program. While not too dissimilar from that startup marketing post, this update touches

Advertising Analytics austin wordpress entrepreneurs entrepreneurship growth growth hacking hacking marketing scale startups web develoment websites wordpress

Published in Advertising, eCommerce, Insights / Research, Search, Social Media, Startups

2 Comments

Real-Time Giving = Real-Time Marketing

Thursday, 12 December 2013 by Paul O'Brien

Not long ago, we explored here the idea of real-time marketing; simply, that marketers can and must react to the market in real time. An incredible gift, on the part of the Westjet Airlines, best captures the spirit of the season and the significance that real-time engagement with customers, can have. In a matter of

growth hacking real-time marketing video viral

Published in Social Media

1 Comment

As Goes the Web, So Goes, well… Everything

Wednesday, 01 May 2013 by Paul O'Brien

There is a great school of thought, an interesting debate really, loosely related to the idea that we just started talking about here within the concept of architecture and it’s role in business. That is, that as technology becomes more pervasive in everything we do, so too is that the case in business. CFOs, CMOs,

apps development entrepreneurship mobile platforms technology

Published in AI, Industry, Insights / Research, Social Media

No Comments

The Plea for the Press to Evolve

Monday, 25 February 2013 by Paul O'Brien

With a couple years in Austin, TX, and a former 12 in Silicon Valley, I’ve had an exceptional experience working with distinctly different entrepreneurial communities. Each has a little bit of a grass is greener complex going on – Silicon Valley sees Austin as hip, less expensive, up and coming, entrepreneurial more than “startup,” but

media news pr press public relations Social Media

Published in Industry, Local, Social Media, Startups

28 Comments