Analytics Archives - Page 2 of 5

Google Analytics for Startups

Thursday, 10 July 2014 by Paul O'Brien

Some time ago, I had the honor of speaking during PeopleFund’s Innovation Week on the question of how to make the most of Google Analytics, with the fewest resources. Simply put, what every startup should do to make the platform one of their most valuable tools. Isn’t it already one of a startup’s most valuable tools??

Published in Analytics, Startups

3 Comments

The Wisdom of YOUR Social Media Crowds

Tuesday, 22 November 2011 by Paul O'Brien

The breadth of social media in one place

I’ve had the distinct pleasure of being surrounded by some amazing social media minds. From working relationships to loose affiliations as neighbors, I consider folks like Michael Brito, Dave Evans, Alex Mouldovan, Mike Merrill, and Deb Robison (who is getting older today so wish her a Happy Birthday!) among those who influenced my path towards

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Published in Analytics, Social Media

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Using Google Analytics to Measure Word of Mouth

Monday, 06 June 2011 by Paul O'Brien

One of the most difficult channels to effectively measure is the word of mouth marketing that exists on behalf of your brand. Influenced by the quality of your experience, price, marketing, and sales, the amount of traffic to your site through WOM can be one of the most telling and universally relevant metrics in your

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Published in Analytics

5 Comments

eBay Sellers Automate Records with Free Selling Manager App

Wednesday, 19 August 2009 by Paul O'Brien

As an old eCommerce hack, I’m personally excited to share that Outright.com is automating bookkeeping for eBay sellers, free, through eBay’s Selling Manager Apps.Â With the click of a button, the new app automatically pulls in the existing eBay transaction history, including sales, fees and expenses, and PayPal transactions, and continues to import sales, retaining

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Published in Analytics, eCommerce

1 Comment

On the Growth of an Internet Startup

Thursday, 02 April 2009 by Paul O'Brien

We’re in for a rough year. You heard it here first (*tongue in cheek*); there is some indication that the economy is chugging along more slowly than usual and with Obama in office, we’re in for “Change.” That can only mean one thing, well, three things: tightening belts, possible layoffs, maybe some mortgage foreclosures. Take

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Published in Analytics, Blogs & Blogging, Industry, Insights / Research, Natural Search / SEO, Paid Search, Search, Social Media, Vendors / Agencies

12 Comments

Omniture Aquires Mercado – End to End Demand Engine in the Works

Monday, 20 October 2008 by Paul O'Brien

Last week, web site analytics engine Omniture agreed to acquire Mercadoâ€™s multi-channel retailer site search and merchandising businesses. Macyâ€™s, Overstock.com, Williams-Sonoma Inc., Sears Holdings Corp., and OfficeMax, are just a few of the major retailers who use leverage Mercado consulting and technology services to vastly improve the effectiveness of their store’s navigation, search experience, and

Published in Analytics, Insights / Research, Paid Search, Search, Vendors / Agencies

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Paid Search Drives Organic Search Traffic – A 48 Hour Case Study

Thursday, 16 October 2008 by Paul O'Brien

What struck me so directly, was how readily available and easily developed this insight was, once it occurred to me to try. 48 hours ago, I shut off a paid search campaign of over 10,000 keywords. The exact amount isn’t as applicable to you as knowing that this was the entire SEM campaign for a

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