Upcoming Online Marketing Conferences
Wednesday, 09 May 2007
Lee Odden reminded me of a goal I’ve had to replicate his promotion of industry events, sharing with you though, my perspective. June brings us a great variety of topics with one of the best e-Commerce shows, some divination of our future, and both remedial and advanced search marketing conferences (at one of which I’ll
- Published in Conferences / Events, Insights / Research
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Trademark terms in Paid Search
Monday, 07 May 2007
This point of view has been a few days coming as the implications of a U.S. District Court in NY ruling in April have yet to be realized. I hope you are paying attention. A couple weeks ago, Judge Thomas J. McAvoy ruled for John Hamzik, who holds a trademark on “The Dating Ring,” against
- Published in Brand Marketing, Insights / Research, Paid Search, Search
The Industry’s Nerve Center
Saturday, 28 April 2007
Though Peppered with rumor and negative PR, Google’s acquisition of DoubleClick remains, as far as I’m concerned, one of the most important, recent developments in online marketing. Stuart Frankel, President of Performics, responded quickly to speculation of a Performics dissolution with concise reassurance of their alignment with DoubleClick and Google and position as a leading
- Published in Google, Insights / Research, Paid Search, Search, Vendors / Agencies
Free Shipping is Not Important
Monday, 23 April 2007
I’ve been out of the office for the past week, welcoming my second daughter home. She arrived 9 days ago and, of course, my mind still turns to the industry that keeps us all employed. As you can imagine, we’ve started receiving gifts and presents from friends and family through FedEx, UPS, and the USPS;
- Published in eCommerce, Insights / Research
Throw Hitwise on the Acquisition List
Thursday, 19 April 2007
Experian, the company I know best for their free credit reports, acquired Hitwise today for approximately $240m; adding to our growing list of recent acquisitions. Credit is by no means all for which they are known as the parent brand of well known online names including Lowermybills.com, cheetahMail, and a favorite from my old stomping
- Published in Analytics, Insights / Research