Insights / Research Archives - Page 22 of 27

Performance Based Web Design

Tuesday, 26 February 2008 by Paul O'Brien

For those of you that have been with me a while, you know that I’m a tremendous advocate of performance based marketing. I firmly believe that online marketing is heavily, certainly predominantly, and almost completely analytics driven when done well. We need not as what ad rates well with focus groups or how effectively a

Published in Analytics, Display Advertising, Vendors / Agencies

4 Comments

Weighting the Value of Inlinks by Your Domain’s Life

Wednesday, 30 January 2008 by Paul O'Brien

Does anyone know… Does Google weight the value of inlinks relative to the lifespan of a website? While debating with some friends the question of buying links, I argued that buying links has its place in that new businesses, new companies with no brand recognition, reputation, or awareness, need way to catch up to the

anchor text buying links Google in links inlinks link bait linking links

Published in Insights / Research, Natural Search / SEO

5 Comments

How to Explain SEO to the Illiterate – the Library Analogy

Thursday, 27 December 2007 by Paul O'Brien

Having spent the past few days with family and friends for the Holiday, I repeatedly found myself in the situation of trying to explain search engine optimization and how websites are not simply ‘found’ through Google. Peppered with questions about how SEO is Marketing or why Google doesn’t just do a better job, I can

Published in Fun, Insights / Research, Natural Search / SEO

29 Comments

Sphinnaanites Unite! Welcome to the Sphinn Revolution

Thursday, 27 September 2007 by Paul O'Brien

Yes, it is my new best friend. A digg-like news and resource aggregator that filters based on the popularity of content. At its peak, I had over 100 search and marketing related blogs on my reader before turning to Yahoo Pipes to mash them up in hopes of finding the gems among so much content.

blogging community content marketing social

Published in Blogs & Blogging, Fun, Insights / Research, Social Media

1 Comment

SEO Toolbox – Xinu

Tuesday, 18 September 2007 by Paul O'Brien

Just a quick post to let you know about a wonderful resource I’ve stumbled onto: Xinu is a brilliant mashup of valuable search optimization insights such as backlinks, page rank, social bookmark links, and pages indexed. The intuitive service includes links to each platform to investigate your site’s details, leaving only recommendations lacking; Xinu would

search engine optimization seo tools

Published in Analytics, Insights / Research, Natural Search / SEO

3 Comments

Finervista: A New Vertical Search Engine

Tuesday, 11 September 2007 by Paul O'Brien

In the age of increasingly more specialization in search, it seems there’s another segment getting attention. The paint isn’t even dry and San Francisco based Finervista seems to have experienced a successful dÃ©but of an educational search platform. Serving thousands of webcasts through their searchable index, they provide a wonderful resource for business executives, legal

news Search search engines Vertical Search

Published in Insights / Research, Search, Vertical Search

No Comments

Analytics Comparison: 3rd Party Paper

Wednesday, 05 September 2007 by Paul O'Brien

Doesn’t that just take the cake? Here I spend a few hours writing up my perspective of the major web analytics platforms only to have a much more comprehensive report released by StoneTemple Consulting shortly thereafter. Joking aside, for anyone contemplating the right solution, their report is worth the read. They cover HitBox, Affinium NetInsight,

Analytics comparisons web analytics intelligence

Published in Analytics, Vendors / Agencies

1 Comment