Partners and Platforms Support Retailers Developing Keywords Lists
Tuesday, 31 October 2006
Online stores in need of help with a paid search keyword program should turn to Yahoo! and Google for support.With much anticipation, Yahoo’s new search platform allows advertisers to test different copy no the same keyword while auto-optimizing by favoring the ad which performs best. Yahoo! elevates paid search to the next level with their
- Published in Analytics, Google, Paid Search, Search, Vendors / Agencies, Yahoo!
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Google Site Optimizer
Friday, 20 October 2006
I’m of the believe that you have to take Google’s tools for more than their face value. They claim, for example, that they don’t use Google Analytics to peer into website performance because of privacy, in a way, I hope they do leverage the data from Analytics. What better way to evaluate the value of
- Published in Analytics, Google, Insights / Research
5 reasons to love MSN Ad Labs
Friday, 06 October 2006
If you have not already, I encourage you to spend time with MSN Ad Labs https://adlab.microsoft.com This is the first practical application of using search as an analytics resource.Still in development, you’ll find many sites and keywords not yet indexed but the insights for those that are available are tremendous. Visit Demos Here’s a sampling
- Published in Analytics, Insights / Research, MSN, Paid Search, Search
Conversion Rate from Paid & Natural Search is equal!?!?
Friday, 29 September 2006
Internet Retailer posted an article today citing research from WebSideStory that argues conversion rate from Paid and Organic Search is about equal.I hope you aren’t misled by the article. Let me be clear first, I’m not going to discuss the difference between paid and organic search; You are being misled in that a 9% difference
- Published in Analytics, Insights / Research, Natural Search / SEO, Paid Search, Search
Comparison Shopping is a Catalog – The Kitchen Sink : Part 1
Monday, 25 September 2006
Many new comparison shopping vendors argue in favor of eliminating products from your feed that don’t perform well as the best way to improve your ROI. I say they couldn’t be any more wrong. Research from CMS shows 90% of consumer electronics customers online use comparison shopping yet I’ve found only 33% use it before
- Published in Comparison Shopping, Insights / Research
A Search Engine for Online Marketing
Wednesday, 20 September 2006
Online marketing professionals have a new resource born of our own industry to help them conduct research, ask questions, and learn the business. With the help of Swicki, a search engine designed to search only online marketing content has been developed. The engine supports web 2.0 technologies allowing users to recommend sites/content to be included
- Published in Fun, Insights / Research, Search, Vertical Search
Behavioral Search Marketing
Tuesday, 29 August 2006
Users search an average of 4 times before making a purchase so a bid strategy that tracks against the last search made before the purchase fails to reach customers at the start of their shopping experience. Study search behavior for each of your product types (not just your industry) to understand how customer might search
- Published in Insights / Research, Search