How do you compete with a startup doing the same thing as you?
Tuesday, 19 March 2019
Also known as Cheaper / Better / Faster, you get to pick two. How do you compete with a startup doing the same thing as you? You study them. It’s called Marketing. That’s what Marketing actually is, too many think it means promotion or advertising. see: Is Advertising Marketing? The Best Marketing Advice to Give a Startup
- Published in Advertising, Featured, PR, Search, Startups
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Why Where Matters
Monday, 09 November 2015
Some time ago, I shared some thoughts about how the size and scope of Silicon Valley eludes most entrepreneurs. That, challenging most startup communities, is the fact that comparing and contrasting one’s local economy to “Silicon Valley” easily misleads, as N. California’s startup community is much more than a city, more than a region even,
- Published in Austin, Brand Marketing, Industry, Insights / Research, PR, Startups
What Startups Should Expect from a PR Agency
Monday, 20 October 2014
A couple years ago, Mark Cuban highlighted in his book, How to Win at the Sport of Business, quite clearly and famously, that “startups should never hire a PR firm.” Who am I to contest a man with a track record that makes my own impact on entrepreneurs look non-existent. But, given my work in
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