Advertising Archives - Page 5 of 7

Banner Ads Work! well… they do something

Wednesday, 30 May 2007 by Paul O'Brien

How many can name the product from last banner ad they saw? Chances are, none of you. But according to what I found through ars technica, that’s okay. The Journal of Consumer Research published findings that repeated exposure to banner ads results in positive feelings for that which is advertised. They asked students to read

Published in Analytics, Brand Marketing, Display Advertising, Insights / Research

7 Comments

Creating Remarkable Awareness and Buzz

Monday, 21 May 2007 by Paul O'Brien

Through a masterful execution of online video, Harvard, the Field Museum in Chicago, the Marine Biological Laboratory in Woods Hole, Mass., the Smithsonian Institution, and the Biodiversity Heritage Library (BHL) announced a project which aligns biology, zoology, and software experts from around the world to create a beautiful wiki of all known living species. Why,

Advertising awareness branding buzz marketing

Published in Brand Marketing, Display Advertising, Fun, Social Media, Web 2.0

1 Comment

Yahoo and Google and Microsoft oh my!

Friday, 04 May 2007 by Paul O'Brien

Can anyone keep up with recent news? Acquisition talk following what seems to be the month of mergers, with Hitwise going to Experian and, of course, Google’s pick up of DoubleClick, brings my old stomping grounds and once world’s strongest brand into the limelight. Yahoo! and Microsoft Microsoft is stepping up pursuit of Yahoo! to

Advertising display Google marketing microsoft MSN Yahoo!

Published in Advertising, Search

1 Comment

Unfortunate Ad Placement

Saturday, 28 April 2007 by Paul O'Brien

A 404 or Not Found error message is the standard response code indicating that you were unable to communicate with the server hosting the page requested. Its what you see when the site isn’t there.

Advertising branding Yahoo!

Published in Advertising

3 Comments

Free Shipping is Not Important

Monday, 23 April 2007 by Paul O'Brien

I’ve been out of the office for the past week, welcoming my second daughter home. She arrived 9 days ago and, of course, my mind still turns to the industry that keeps us all employed. As you can imagine, we’ve started receiving gifts and presents from friends and family through FedEx, UPS, and the USPS;

Advertising branding eCommerce etail free shipping marketing retail

Published in eCommerce, Insights / Research

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Online Industry Events in One Calendar

Thursday, 19 April 2007 by Paul O'Brien

For years, I have been frustrated with our industry’s conference and event promotion. Without a single, comprehensive calendar of search and marketing conferences, we’re left to subscribe to every newsletter and publication just to be informed of an upcoming event. Still, we often miss the smaller, local seminars and meetings. This year, I practically neglected

Advertising business calendar conferences events Industry marketing

Published in Change Log, Conferences / Events, Vertical Search, Web 2.0

1 Comment

Google Radio Expands with Clear Channel

Wednesday, 18 April 2007 by Paul O'Brien

Google’s ad network continues to expand through a just announced a deal with Clear Channel to distribute audio ads from their radio advertising network. Clear Channel will continue to support existing advertisers while Google introduces new content, likely from smaller advertisers already pleased with and accustomed to advertising through AdWords. The deal is a significant

Advertising Google offline radio

Published in Brand Marketing, Google

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