Advertising Archives - Page 2 of 7

Architecting Growth

Wednesday, 24 April 2013 by Paul O'Brien

About a decade ago, I was standing at the top of the Empire State building when someone nearby asked why New York City seems to have two distinct areas with sky scrapers. Have you ever noticed? Have you ever wondered? The answer is what I’ve concluded to be one of the most important considerations with

Published in Advertising, Insights / Research, Startups

10 Comments

Removing Barriers to Scale – Marketing Before Raising Capital

Monday, 28 January 2013 by Paul O'Brien

As an entrepreneur raising capital, you expect the inevitable question about growth. From where are you going to acquire customers? Such a question, though expected and appropriate, is as laden with ignorance as the typical answers. At the end of the day, no one needs to know how, nor model from, where you will acquire

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Published in Startups

9 Comments

Startup Marketing

Tuesday, 01 January 2013 by Paul O'Brien

Not long ago, I had the distinct pleasure of joining an incredible group of Austin entrepreneurs through AUSOME (Austin Online Marketing for Entrepreneurs) for a discussion of the Art of Startup Marketing. Thanks to David Vogelpohl, founder of Marketing Clique and Tapfire Mobile, I finally took a few minutes to put pen to powerpoint to

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Published in Advertising, eCommerce, Insights / Research, Search, Social Media, Startups

5 Comments

Promoting Your Business with a WordPress Plugin

Thursday, 08 March 2012 by Paul O'Brien

Few marketers, and even fewer entrepreneurs and business owners, realize the significance of WordPress. With the hype and popularity of Tumblr (to be sure, it’s growing like a weed), this CMS (Content Management System) is easily discarded as a tool used by blogs and bloggers. Any idea how many blogs are in the world? I

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Published in Advertising, Search, Startups

4 Comments

A letter to Yahoo’s Carol Bartz

Tuesday, 13 January 2009 by Paul O'Brien

Should you be so kind as to spare me a few moments, A couple thoughts on the opportunity before a company with such a renowned history and such incredible possibility. I share these thoughts without consideration of the recent trials and tribulations that have garnered attention; instead, from the perspective of one who, in a

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Published in Search

3 Comments

Vertical Ad Networks

Wednesday, 29 October 2008 by Paul O'Brien

Could this be the year of the vertical ad network? With the struggling economy leaving many, including one of my favorites, to circle the wagons and batten the hatches, we’re increasingly discovering that large “traditional” ad networks are doing as well as Yahoo and AOL at effectively monetizing their inventory. That is to say, the

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Published in Display Advertising, Vendors / Agencies, Vertical Search

No Comments

AdBrite Continues to Impress, Making Rich Media Turnkey

Thursday, 25 September 2008 by Paul O'Brien

How does one best distribute online video promotions, rich format advertisements, or engaging interactive banners? With the incremental cost of media creation, marketers need the most efficient and effective means of delivery and targeting available. Adbrite has announced that it now supports rich media across a network of 70k sites. I’m told by Paul Levine,

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Published in Brand Marketing, Display Advertising, Vendors / Agencies

2 Comments