Advertising Archives - Page 2 of 7

Startup Marketing

Tuesday, 01 January 2013 by Paul O'Brien

Not long ago, I had the distinct pleasure of joining an incredible group of Austin entrepreneurs through AUSOME (Austin Online Marketing for Entrepreneurs) for a discussion of the Art of Startup Marketing. Thanks to David Vogelpohl, founder of Marketing Clique and Tapfire Mobile, I finally took a few minutes to put pen to powerpoint to

Published in Advertising, eCommerce, Insights / Research, Search, Social Media, Startups

5 Comments

Promoting Your Business with a WordPress Plugin

Thursday, 08 March 2012 by Paul O'Brien

Few marketers, and even fewer entrepreneurs and business owners, realize the significance of WordPress. With the hype and popularity of Tumblr (to be sure, it’s growing like a weed), this CMS (Content Management System) is easily discarded as a tool used by blogs and bloggers. Any idea how many blogs are in the world? I

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Published in Advertising, Search, Startups

4 Comments

A letter to Yahoo’s Carol Bartz

Tuesday, 13 January 2009 by Paul O'Brien

Should you be so kind as to spare me a few moments, A couple thoughts on the opportunity before a company with such a renowned history and such incredible possibility. I share these thoughts without consideration of the recent trials and tribulations that have garnered attention; instead, from the perspective of one who, in a

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Published in Search

3 Comments

Vertical Ad Networks

Wednesday, 29 October 2008 by Paul O'Brien

Could this be the year of the vertical ad network? With the struggling economy leaving many, including one of my favorites, to circle the wagons and batten the hatches, we’re increasingly discovering that large “traditional” ad networks are doing as well as Yahoo and AOL at effectively monetizing their inventory. That is to say, the

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Published in Display Advertising, Vendors / Agencies, Vertical Search

No Comments

AdBrite Continues to Impress, Making Rich Media Turnkey

Thursday, 25 September 2008 by Paul O'Brien

How does one best distribute online video promotions, rich format advertisements, or engaging interactive banners? With the incremental cost of media creation, marketers need the most efficient and effective means of delivery and targeting available. Adbrite has announced that it now supports rich media across a network of 70k sites. I’m told by Paul Levine,

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Published in Brand Marketing, Display Advertising, Vendors / Agencies

2 Comments

The Definitive Online Marketing Conferences List

Monday, 15 September 2008 by Paul O'Brien

One of the advantages of working for a local search engine that uses event listings to promote the business listings, is that I have, at my finger tips, a rich index of seminars, summits, and conferences all rank ordered by demand (popularity), based on the search query volume for each. It is amazing what a

Published in Advertising, AI, Conferences / Events, eCommerce, Insights / Research, Local, Mobile, Search, Social Media

5 Comments

Internet Killed the Video Star

Wednesday, 03 September 2008 by Paul O'Brien

Video on the brain lately… A recent conversation with the small business, local marketing blog Local Biz Bits, reminded me of a great parody video, lambasting how the internet has killed the video star. It struck me further, that yesterday’s post, referring to marketing with video, is a medium with still as many questions about

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Published in Startups, Surplus

2 Comments