Alleluia Floodlight
Friday, 05 January 2007
I neglected to point out in December that Doubleclick picked up an award for a technology worth your attention. During the fourth annual ASPY awards created by Aspen group to salute the best solutions from publishers and vendors, Doubleclick’s Floodlight tag was recognized “Best Technology Solution” I call it a container tag. Floodlight is a
- Published in eCommerce
Publicis to Acquire Digitas & Modem
Wednesday, 20 December 2006
Most of you are probably familiar with Modem Media or Digitas, both wonderful interactive marketing agencies; fewer with Publicis Groupe, the fourth-largest agency holding company. Today, Publicis announced that they will add Digitas to a burgeoning list of digital agencies media companies including ZenithOptimedia for $1.3 billion, paying Digitas shareholders $13.50 for each share. Earlier
- Published in Vendors / Agencies
5 reasons to love MSN Ad Labs
Friday, 06 October 2006
If you have not already, I encourage you to spend time with MSN Ad Labs https://adlab.microsoft.com This is the first practical application of using search as an analytics resource.Still in development, you’ll find many sites and keywords not yet indexed but the insights for those that are available are tremendous. Visit Demos Here’s a sampling
- Published in Advertising, Insights / Research, Search