Advertising Archives - Page 4 of 7

Easily Add Video to your Site – Google Adsense Links to YouTube

Saturday, 05 January 2008 by Paul O'Brien

This is old news but I’ve finally had a chance to take a look and I’m enthusiastic about the potential. Google Adsense has integrated YouTube video to bring web sites and publishers a sponsored video service which automatically features relevant videos based on the content of your site. “A new way to enrich your site

Published in Advertising, Social Media

2 Comments

Social Networks Make Poor Advertising Bedfellows

Wednesday, 21 November 2007 by Paul O'Brien

Things arenâ€™t looking good for social networks. The bandwagon web platform which has everyone starting a new company has proven effective in attracting an audience yet, to add insult to injury (I think it is safe to say Friendster and MySpace have proven retention a challenge – the injury), it seems monetization is still out

Advertising communities community Social Media social networking social networks

Published in Display Advertising, Social Media

3 Comments

Behavioral Targeting Optimization

Saturday, 27 October 2007 by Paul O'Brien

Don’t you just love epiphanies? Those brief moments in time when a great idea just hits you. I feel like I had one of those this morning, an opportunity so obvious, it alarms me that ad networks and portals have yet to have stumbled on the idea themselves. A few days ago I had a

Advertising behavioral optimization Targeting

Published in Advertising

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Who is John Q?

Wednesday, 24 October 2007 by Paul O'Brien

As I was contemplating the design of my own blog this morning, it struck me as amusing that I always get served eye candy ads for John Q TV. Assuming AdBrite’s targeting technology is working, clearly, I may be revealing embarrassing information about my behavior but I don’t spend time surfing babe websites and therefore

Advertising display redesign

Published in Change Log, Display Advertising

2 Comments

Instant Getification – Ask’s New Ads Get It

Thursday, 06 September 2007 by Paul O'Brien

The question burning my mind is if Ask.com found a new ad agency. I may have been a little slow to catch the ad (I missed Ask’s Jim Lazone sharing it at SES San Jose – while I was there) but I had a moment to catch up on Eureka with my TiVo and this

Advertising ask display news

Published in Search

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AdBrite instead of Google AdSense / AdWords

Monday, 20 August 2007 by Paul O'Brien

I’ve had a chance to spend some time with AdBrite and I’m impressed with the opportunity for you, us, as marketers and publishers. Coincidentally, they are set up in the booth next to ours at SES so I’m sure I’ll get a chance to chat with them during the conference and may follow up with

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Published in Advertising, Search

9 Comments

The Value of Product Placement – iPhone and Calamari

Tuesday, 10 July 2007 by Paul O'Brien

We have all heard of product placement on TV; the ever present Ford trucks in 24 and the interwoven Toyota Yaris in the animated Smallville Legends on the WB hit are a fact of life in our TiVo world. Should we place blame on the early Bond films for having spawned this marketing channel? The

Advertising brand marketing display iphone marketing placement product placement

Published in Brand Marketing, Display Advertising, Fun, Insights / Research

1 Comment