Why Startup Founders Need Executives Before Customers
Friday, 29 July 2016
Time and time again I’m advising founders on the cat and mouse game of customers vs. funding. You know the rat race: investors want to see customers… you have some but seemingly not enough… you’re advised that you need to talk to more customers to validate what you’re doing… you have and yet… Something is
- Published in Startups
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Should I be Seeking Funding from an Incubator or Angel Investor?
Monday, 02 May 2016
In the midst of the next startup bust (apparently), entrepreneurs are seemingly struggling to raise capital now more than ever. A very frequently asked question I’m hearing, sounds something along the lines of, “should I just take the terms of the local incubator?” But what troubles me in such questions more, is not the desperation
- Published in Startups
25 Startup Lessons from Serial Startup Executives
Friday, 29 January 2016
Advice about startups is prolific as grains of sand on a beach. Heck, here I am, sharing advice and implying I have the answers. In truth though, classically trained and experienced as a marketer, I hope I also convey more than most that there are no answers, only insight, opportunity, experience, and potential. Everyone wants
- Published in Insights / Research, Startups
How Do You Find and Engage Good Mentors?
Friday, 24 April 2015
Correct me if I’m wrong but you need a mentor that is passionate about your space, invested (personally not financially) in your vision and the opportunity, and all but on your team. The least effective mentors are those that are assigned by Universities or Incubators as though just anyone who knows more than you do will
- Published in Startups
Startup Advisors vs. Mentors
Tuesday, 01 July 2014
Words tossed about so frequently in startup communities, it is easy to conclude they mean the same thing; that it doesn’t matter what such people are called, as long as you have some, you’re in good shape. But is that really so? Over the years, I’ve come to notice that startup communities collect mentors as though they are
- Published in Startups
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