What It Feels Like… to maybe have someone who writes for Esquire to have heard about your idea?
Friday, 10 October 2008
Leave it to Esquire to bring the Library analogy to explain search and SEO to the masses. In the November ’08 issue, an endorsement of The Public Library from Esquire’s Meryl Rothstein reads, …a librarian is like a Google that actually finds what you’re looking for and never clutters your screen with porn. That’s sort
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The Future of the Internet
Thursday, 02 October 2008
Having pointed out my complete ignorance of the cheerleading world yesterday (“Can I Get an S?”??), I feel I need to steer the laughs, jeers, and finger pointing as far away from me as possible in hopes of staving off the cheer hate mail no doubt being written to me even as we speak. Obviously,
- Published in Fun, Google, Insights / Research
O’Brien Skis (or, the effectiveness of Google’s content targeting)
Friday, 12 September 2008
Just a quick note to point out the humor and coincidence I’m experiencing with Google’s technology. Over the past few days I’ve been updating the blog, working on the keyword optimization of my own name. I also happen love water sports; an avid skier and swimmer, I used to be able to do a flip
Is the media helping or hurting our understanding of SEO?
Friday, 25 July 2008
CNET’s Stephen Shankland has written a thorough review of Microsoft’s BrowseRank, “Microsoft tries to one-up Google PageRank” but its this perspective that really tells the story. It’s maddening to see yet another naive or deliberately misleading article on an innovation in search ranking, that perpetuates persistent misunderstanding of how search works and what makes search
- Published in Insights / Research, Search
Google wins another title; overtakes Yahoo
Thursday, 15 May 2008
I’d bet you didn’t realize that for all the hype Google receives for having the greatest search share, Yahoo! still reigns supreme as the most used (trafficked) website. According to comScore latest numbers, Yahoo serves 33.6 billion page views per month easily eclipsing Google’s 28.7 billion. Traditional marketers (or, frankly, savvy marketers who recognize that
- Published in Advertising, Search
Paid Clicks are Dead. Long Live Paid Clicks!
Wednesday, 27 February 2008
According to comScore, Google’s paid search click volume fell 7% in January, from the previous month, and were relatively flat with the same period last year. Industry pundits, economists, and search experts are fervent with the data, citing everything from a slow month, to validation of a recession, to the downfall of society! I for
- Published in Advertising, Search