Google the Ad Network
Friday, 13 April 2007
And the winner is… Google for a mere $3.1b A agreement was announced today outlining Google’s acquisition of DoubleClick combining DoubleClick’s expertise in ad management and analytics for media buyers and sellers with Google’s leading advertising platform and publisher monetization services. I admit it felt a little weird reading the news on Yahoo! in a
- Published in Brand Marketing, Display Advertising, Google, Vendors / Agencies
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Google’s Pay-per-action Model Needs to Track Performance
Tuesday, 20 March 2007
The big news of the day seems to be Google’s Pay-per-action model with blogs citing the potential threat to the affiliate space this “new” advertising option presents (another from Search Engine Journal). For years, we’ve considered Adsense itself a (if not THE) threat to affiliates as a model in which publishers are merely paid for
- Published in Advertising, eCommerce
Building an Effective Paid Search Program
Tuesday, 27 February 2007
It seems every day we are faced with new SEM opportunities from MSN, Google, Yahoo, Ask, and, shortly, AOL. With demographic and geographic targeting now available, quality scores to consider, the long tail, copy and landing page tests, and increasing bid rates, where does one begin? If someone was already familiar with the concepts of
- Published in Analytics, Paid Search, Search
New Google Base Attributes
Friday, 09 February 2007
My favorite CSE, Google Base (I still prefer “Froogle” don’t you?), has made a significant enhancement to the quality of their product engine with the addition of product attributes to the feed specifications. As I hope you know, Google Base allows stores to upload product feeds so that their audience can find, consider, and compare
Google Bots and robots.txt
Saturday, 27 January 2007
Just a heads up that there is a an official statement from Google about your robots.txt file with a rarely discussed comment about how to disallow the spider from indexing sub-directories They will have a series of posts about how to manage access to your site and its pages so subscribe or come back here
- Published in Google, Natural Search / SEO, Search
How effective is Google Base?
Monday, 18 December 2006
Brian Smith today pointed out some challenges worth reading about Google Base. For those of you unfamiliar with Base, consider it a comparison shopping engine where you can submit product to be searchable on Google. Like a CSE, you can describe any item you post with attributes and specs to help people find it when
- Published in Comparison Shopping, Google, Insights / Research