Free Shipping is Not Important
Monday, 23 April 2007
I’ve been out of the office for the past week, welcoming my second daughter home. She arrived 9 days ago and, of course, my mind still turns to the industry that keeps us all employed. As you can imagine, we’ve started receiving gifts and presents from friends and family through FedEx, UPS, and the USPS;
- Published in eCommerce, Insights / Research
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Online Industry Events in One Calendar
Thursday, 19 April 2007
For years, I have been frustrated with our industry’s conference and event promotion. Without a single, comprehensive calendar of search and marketing conferences, we’re left to subscribe to every newsletter and publication just to be informed of an upcoming event. Still, we often miss the smaller, local seminars and meetings. This year, I practically neglected
- Published in Change Log, Conferences / Events, Vertical Search, Web 2.0
Throw Hitwise on the Acquisition List
Thursday, 19 April 2007
Experian, the company I know best for their free credit reports, acquired Hitwise today for approximately $240m; adding to our growing list of recent acquisitions. Credit is by no means all for which they are known as the parent brand of well known online names including Lowermybills.com, cheetahMail, and a favorite from my old stomping
- Published in Analytics, Insights / Research
Google Radio Expands with Clear Channel
Wednesday, 18 April 2007
Google’s ad network continues to expand through a just announced a deal with Clear Channel to distribute audio ads from their radio advertising network. Clear Channel will continue to support existing advertisers while Google introduces new content, likely from smaller advertisers already pleased with and accustomed to advertising through AdWords. The deal is a significant
- Published in Brand Marketing, Google
Vertical Search Is Better For You
Monday, 16 April 2007
I’ve been spending time with vertical search lately; though a long time fan and advocate of social search networks like Del.icio.us, I want to revisit my experience with vertical search and catch up on some of the new options and opportunities. Vertical, or specialized search, describes engines that are the focus on a specific business
- Published in Brand Marketing, Display Advertising, Search, Vertical Search, Web 2.0
Setting up Sitemap Autodiscovery
Sunday, 15 April 2007
I realized, only shortly after posting the news of the new sitemap autodiscovery protocol that there are few resources that explain the very simple steps that need to be taken to set up autodiscovery through your robots.txt file. Assuming you’ve named the map “sitemap.xml,” simply add the following line to the robots.txt file located at
- Published in Search
Google the Ad Network
Friday, 13 April 2007
And the winner is… Google for a mere $3.1b A agreement was announced today outlining Google’s acquisition of DoubleClick combining DoubleClick’s expertise in ad management and analytics for media buyers and sellers with Google’s leading advertising platform and publisher monetization services. I admit it felt a little weird reading the news on Yahoo! in a
- Published in Brand Marketing, Display Advertising, Google, Vendors / Agencies