Sitemap Autodiscovery Streamlines Implementation
Wednesday, 11 April 2007
Ask’s blog today reiterated important news from SES New York that the major engines have agreed on a sitemap autodiscovery standard. Sites will now be able to specify the location of each sitemap from their robot.txt file creating an open-format autodiscovery platform and eliminating the need to submit sitemaps to each search engine. The discovery
- Published in Search
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Marketing is Dead
Wednesday, 11 April 2007
I recently had a chance to discuss the future of online advertising with Shane Vaughan, VP of Marketing for Balihoo, and offered a forum in which to share his perspective. He has succinctly characterized how the relevance of advertising, enabled by the internet, will deliver more qualified customers while supporting, not replacing, traditional forms of
- Published in Advertising, Insights / Research, Search
Why are you in this business?
Thursday, 05 April 2007
I admit it! 12 years ago I fell into search marketing as a natural addition to the remedial web design I was teaching myself while publishing articles I wrote about The Beatles (Did you know Paul McCartney died?) and Don McLean’s American Pie. The internet captivated my attention with its ability to reach everyone yet
- Published in Surplus
DoubleClick to Make Ad Inventory More Accessible
Wednesday, 04 April 2007
Our friends at DoubleClick have been in the news lately. I’ve largely ignored the acquisition hype as one thing is likely certain for which speculation is just that, they will be acquired. By whom is an interesting discussion but one purely academic. The frontrunners for the acquisition seem to be Microsoft and Google. I’ve read
- Published in Advertising