Apple’s best ad campaign yet?
Friday, 15 October 2010
by Paul O'Brien
If this doesn’t make you want to run out an buy an iPhone, it will certainly make you want to pick up the Atomic Tom single “Take Me Out.” This music video was filmed, unannounced (though hardly spontaneously), last week Friday aboard a New York City train over the Manhattan Bridge. To be clear, this
- Published in Advertising, Mobile, Social Media
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10 Twitter Lists You Need to Set Up
Friday, 30 October 2009
by Paul O'Brien
If you haven’t yet been introduced to Twitter Lists (they are in beta), you are in for a treat. As you use Twitter, and over time amass thousands of people that you follow, you’ll quickly find that paying any meaning full attention to the stream is impossible. Such an experience certainly explains the speculation that
- Published in Social Media
Identifying Comment Spam with Google
Wednesday, 21 October 2009
by Paul O'Brien
I was torn on how to title this post; this is either Further proof of the depths to which Google’s bot will go to crawl your content or An alternative to Akismet Have I lost you? Let me start from the beginning. I have an unhealthy interest in comment spam. It sits in a different
- Published in Blogs & Blogging, Google, Natural Search / SEO
In SF next week? Come Chat with Lorna Li and myself
Saturday, 11 July 2009
by Paul O'Brien
I am very excited about the Unintentional Entrepreneur meetup next Wednesday! If in the Bay Area, I’d love to see you there! We’ll have pizza, drinks… the event is FREE! We’re going to talk about some the fundamentals of a new business; managing income, expenses, and taxes; establishing and maintaining your brand online; and quick,
- Published in Conferences / Events, Natural Search / SEO, Paid Search, Search, Social Media
Starting Your Business When Times Are Tough
Wednesday, 08 July 2009
by Paul O'Brien
What might we learn from companies successfully started in tough, turbulent economic times? More than you’d think when you consider Fedex, HP, and Apple rose from ashes similar to those we’re experiencing now. Lan Nguyen, today, outlines some great Tips for Downturn Entrepreneurs on TheStreet.com including, to name a few: Study the market Take the
- Published in Conferences / Events, Industry, Social Media, Startups
Want to learn Twitter? Silicon Valley Tweet Up – July 23
Friday, 03 July 2009
by Paul O'Brien
Simply, a tweetup is an event where people who Twitter come together to meet in person… to twitter (okay, so I added that last part but its true! Bring your iPhone and TweetDeck!). Take a few hours off and come connect with online friends; put a face to the name (er… Twitter profile) over more
- Published in Brand Marketing, Conferences / Events, Fun, Social Media
Affiliate Marketing through WordPress plugins
Wednesday, 17 June 2009
by Paul O'Brien
One of the keys to success in affiliate marketing is contextual relevance. Sure, there is no fixed cost associating with running your program through the thousands of coupon and deal related sites that exist to make a quick buck. Unfortunately, the time spent managing an extensive set of publishers and keeping an eye out for
- Published in Affiliate Marketing, Blogs & Blogging