Best Viral Marketing Videos of 2008 – or – How to Succeed in Viral Marketing Without Really Trying
Friday, 19 December 2008
by Paul O'Brien
Yesterday’s contemplation of “Viral Marketing” led me on an exploration of the best and worst our industry had to offer this year. Here are some thoughts on best practices. Levis How do we know this for Levis? Nothing more than the classic patch on the back. One of my favorites. Be careful of the source
- Published in Brand Marketing, Social Media
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Easier way to love Twitter and Facebook
Thursday, 18 December 2008
by Paul O'Brien
…. If you are anything like me, you have dozens or hundreds of active bloggers that you like to follow. Combined with friends and family, coworkers, and witty peers, you can quickly find yourself under a mountain of updates, pokes, and tweets. Worse case, you become overwhelmed and abandon the platforms entirely. Dozens of twitter
- Published in Social Media
It isn’t SEO, it’s Performance Architecture
Thursday, 18 December 2008
by Paul O'Brien
On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described
- Published in Advertising, eCommerce, Search, Social Media
Is Your Site (not your blog) Run By WordPress? Perhaps it Should Be
Tuesday, 11 November 2008
by Paul O'Brien
WordPress – The celebrated blog platform, favored by search marketers for its amazing degree of customization and built-in optimization, comes in two flavors: Hosted by wordpress.com: Gets you started as quickly and easily as the perhaps more well known hosted, and Google owned, Blogger. The WordPress platform provided by wordpress.org: The downloadable version of WordPress
- Published in Blogs & Blogging, Insights / Research, Vendors / Agencies
Do you Send your Traffic Away?
Friday, 07 November 2008
by Paul O'Brien
An interesting question was recently asked of me, “do you have a Facebook group for you business and do you send people from your site to the Facebook group?” Personally, Facebook is fantastic for creating a community, separate from your site and brand. In much the same way that there is, perhaps, no better recruiting
- Published in Insights / Research, Social Media
The 4 Fundamental Web Technologies for User Retention
Friday, 24 October 2008
by Paul O'Brien
Standing in the shower this morning I had one of those epiphanies (yes, I know, perhaps TMI but I like to paint a picture in your mind so you can follow along with my logic 🙂 ). This was an epiphany while contemplating why people stay with a website. As I considered all of the
- Published in Comparison Shopping, Google, Insights / Research, Natural Search / SEO, Search, Social Media
Viral Marketing Case Study?
Wednesday, 15 October 2008
by Paul O'Brien
Leave it to a bunch of Marketers to turn a night of binge drinking into a Case Study. SMX brought us a lot of things, news of sophistication at SEOmoz, a fantastic night out for an old school Yahoo! Shopping vet and the new guard, catching up on who’s who and who’s left, and Big
- Published in Conferences / Events, Search, Social Media
