Insights / Research Archives - Page 14 of 27

The NW Austin Tech & Startup Corridor

Thursday, 07 January 2016 by Paul O'Brien

There is a frequently heard mantra in Austin that we’re not like Silicon Valley (that we don’t want to be like Silicon Valley) and though I’m of the mind that disagrees with that, considering Silicon Valley an industry of which we’re a part rather than a merely a specific location, what you can’t refute is

Published in Austin, Industry, Insights / Research, Startups

26 Comments

Startup Marketing Metrics that Matter

Wednesday, 25 November 2015 by Paul O'Brien

While today’s entrepreneurs are fascinated with Eric Ries, Peter Thiel, Steve Blank and Seth Godin (and rightly so), I fear I’m too frequently referring to an unheard of an esteemed author from decades ago; as though the entreprneuers of today are happy being ignorant of the past and willingly doomed to repeat the mistakes of

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Published in Advertising, Analytics, Insights / Research, PR, Search, Social Media

5 Comments

Why Where Matters

Monday, 09 November 2015 by Paul O'Brien

Some time ago, I shared some thoughts about how the size and scope of Silicon Valley eludes most entrepreneurs. That, challenging most startup communities, is the fact that comparing and contrasting one’s local economy to “Silicon Valley” easily misleads, as N. California’s startup community is much more than a city, more than a region even,

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Published in Brand Marketing, Economic Development, Industry, Insights / Research, PR, Startups

19 Comments

How and Why you Need to Deal with the Referral Ghosts in your Analytics

Tuesday, 27 October 2015 by Paul O'Brien

If you’re like me and diligent in your use of Google Analytics (here’s how by the way), you may have noticed some odd referring sources creeping in to your data. In honor of my favorite holiday sneeking up on us, let’s talk about ghosts. Ghost Traffic & Ghost Referral Spam Ever the mission of the

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Published in Analytics

9 Comments

Home Automation Needs to be More PC, Less Apple

Friday, 02 October 2015 by Paul O'Brien

In this age of innovation, it’s a little strange being in your mid-life. With the pace at which technology is changing, my parents can barely keep up, while those younger than “us” missed out on the origins of the computer, internet, and smartphone. It’s strange, when I consider that schools’ approach to teaching technology today starts, disappointingly, with

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Published in Industry, Insights / Research

27 Comments

Austin is Where Tech Comes to Life

Tuesday, 12 May 2015 by Paul O'Brien

With another SXSW well behind us and the inevitable cries that the conference has lost something since it has failed again to discover the next Twitter or Facebook, I find myself considering bigger picture questions: Why are so many moving to Austin? Why did I move to Austin? Is it finding the next Unicorn that

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Published in Advertising, Austin, Industry, Insights / Research, Local, Startups

13 Comments

Why Startups Fail – Bosses vs. Founders

Monday, 19 January 2015 by Paul O'Brien

Almost every list of reasons startups fail, point out near the top that they run out of capital. Lists created by founders abound and it’s not unreasonable to conclude that they’ll cite that they ran out money. It’s not wrong, startups most often succeed through perseverance, tenacity, and patience, but I’m intrigued by what you probably

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Published in Insights / Research, Startups

5 Comments