Search Archives - Page 20 of 24

Close the Loop Yahoo!

Tuesday, 06 February 2007 by Paul O'Brien

In early December, Yahoo! announced the results of a new online marketing study conducted by comScore Networks. The research, branded “Close the Loop,” measured the impact of display advertising on search activity and found that when combined, search and display advertising deliver “better” results than when used independently (yes, better is in quotes on purpose).

Published in Advertising, Insights / Research, Search

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Have You Heard of Social Bookmarking?

Monday, 05 February 2007 by Paul O'Brien

Iâ€™m always surprised by the lack of use and popularity of social bookmarking so while this may be written for the inexperienced web browser, I hope youâ€™ll all appreciate my take on social bookmarking and give it another look. Iâ€™m sure you are as familiar with your web browserâ€™s Favorites or Bookmarks as you are

bookmark bookmarking bookmarks Search social social network social search tag tagging tags Web 2.0

Published in Search, Social Media, Web 2.0

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Google Now Reports Links to your Site

Monday, 05 February 2007 by Paul O'Brien

Feel like I’ve been neglecting my blog? I do though my feelings are torn as I’ve been traveling (and will be again), making posts difficult; I hate leaving my blog unsupported but those Mai Tais sure alleviate the concerns! 😉 I’m back for a while with so many topics and ideas broiling in my head

Published in Analytics, Google, Natural Search / SEO, Search

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Google Bots and robots.txt

Saturday, 27 January 2007 by Paul O'Brien

Just a heads up that there is a an official statement from Google about your robots.txt file with a rarely discussed comment about how to disallow the spider from indexing sub-directories They will have a series of posts about how to manage access to your site and its pages so subscribe or come back here

bots crawlers Google robots robots.txt search engine optimization seo spiders

Published in Google, Natural Search / SEO, Search

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It’s all about Search

Saturday, 27 January 2007 by Paul O'Brien

That was a bold perspective I frequently heard years ago while working for Yahoo! This isn’t new insight about Yahoo’s strategy (I’m often wonder what they’re doing); no, I want to share and discuss with you the claim. It’s ALL about Search Think about whether or not that is true for a moment and give

branding cmo marketing Search strategy

Published in Brand Marketing, Insights / Research, Search

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DMOZ is back

Friday, 19 January 2007 by Paul O'Brien

It has been so long since DMOZ, one of the most widely used directories, appeared to be making additions and edits, I’ve neglected it and missed some important news. On December 20, 2006, Search Engine Roundtable reported the editor area had reopened. Even then though, it was unclear how much editing was being done. The

directories dmoz link building links

Published in Natural Search / SEO, Search

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Is a del.icio.us Site Widget helpful for SEO?

Friday, 22 December 2006 by Paul O'Brien

Social bookmarking site del.icio.us released a website widget today that publishes the quantity of bookmarks and highlights most popular tags for a page in your site. Del.icio.us is much more flexible than web browser favorites or bookmarks as you can store links to favorite websites online, allowing you to access the same bookmarks from any

delicious search engine optimization seo

Published in Natural Search / SEO, Search, Web 2.0

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