The 8 Things Startup Founders Need to Know about SEO (and one more that will surprise)
Thursday, 06 October 2016
In the spirit of the great Buzzfeed content marketing hacks, here are the 8 things startup founders need to know about SEO! Honestly, what you’re in for is a non-marketing, non-search oriented exploration of why SEO is critical to startups, founders, and your success or failure as a new venture. I had the honor of
- Published in Natural Search / SEO, Search, Startups
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Startup Validation in 12 Steps (Hint: It’s Not About Sales)
Monday, 17 August 2015
Among the most cited frustrations by entrepreneurs that can’t get funding, is that they have customers and sales, and that they’re being encouraged to get more. And yet… As we explored in a previous post (“Should I be raising money?”), with the utmost deference and respect to investors, the worst advice you might hear from
The Tale of Two Founders
Tuesday, 24 March 2015
Yesterday, famed New York Times cartoonist Kaamran Hafeez featured a sketch that has garnered quite a bit of attention in the startup community. Implied by one “faction” (a term I’m using not to be critical but to distinguish) to offer a tongue-in-cheek jab at founders and investors who arguably embrace market share and scalability over
- Published in Startups
The Pitch Deck Slide That Can Make you Look Like a Moron
Tuesday, 17 February 2015
Okay so perhaps implying that you might be a moron is a bit harsh but let’s be realistic, as a startup in need of funding, if you fail to secure that funding simply because you haven’t done your homework or your failure to communicate effectively, you’re a moron. I’ve explored in the past, quite a
What Startups Should Expect from a PR Agency
Monday, 20 October 2014
A couple years ago, Mark Cuban highlighted in his book, How to Win at the Sport of Business, quite clearly and famously, that “startups should never hire a PR firm.” Who am I to contest a man with a track record that makes my own impact on entrepreneurs look non-existent. But, given my work in
Google Analytics for Startups
Thursday, 10 July 2014
Some time ago, I had the honor of speaking during PeopleFund’s Innovation Week on the question of how to make the most of Google Analytics, with the fewest resources. Simply put, what every startup should do to make the platform one of their most valuable tools. Isn’t it already one of a startup’s most valuable tools??