marketing Archives - Page 5 of 15

Products and People Fail, Marketing Can’t.

Friday, 02 August 2019 by Paul O'Brien

Provocative thought, I hope. “Can’t”?? I’m sure you’ve felt frequently that Marketing has failed. You’ve had that consultant, agency, or tried what that marketing article advised, and it just didn’t work out. But I chose that word carefully. Not, “Doesn’t,” not, “won’t,” and not, “might,” because marketing actually can’t. Marketing is a practice; things you

Published in Advertising, Insights / Research, PR, Search, Social Media, Startups

20 Comments

The Disconnect Between Sales and Marketing

Wednesday, 24 July 2019 by Paul O'Brien

This is a topic that really intrigues. In part, simply because it’s a VERY frequently discussed topic and considered issue. Check it out, from a simple Google Search: Why Marketing and Sales Don’t Get Along – From Grow and Convert Why Sales and Marketing Don’t Get Along – Via Harvard Business Review 3 Reasons B2B

marketing sales

Published in Advertising, Insights / Research, Search, Startups

8 Comments

Creating Content that Impacts

Thursday, 11 July 2019 by Paul O'Brien

There are a few technical skills involved in publishing an article online and then driving engagement and enthusiasm with it. Far too often, I hear from business owners, artists, or entrepreneurs, who “tried blogging” or did “some” podcasting and all but gave up because they didn’t get the results they expected. Come on folks,

blogging content marketing podcasting Social Media video

Published in Search, Social Media

26 Comments

Startups: Marketing Yourself or Hiring a Professional

Monday, 10 June 2019 by Paul O'Brien

Marketing is the first, foremost, and most important thing a business does. No market for your idea… nothing for you to do, no? You are doing that, yes? There is no customer, no investor, no partner, no desire, no demand, no co-founder, no support for what you want to do. You keep going? No, if

agencies consultants entrepreneurship hiring marketing startups

Published in Insights / Research, Startups

13 Comments

How do you compete with a startup doing the same thing as you?

Tuesday, 19 March 2019 by Paul O'Brien

Also known as Cheaper / Better / Faster, you get to pick two. How do you compete with a startup doing the same thing as you? You study them. It’s called Marketing. That’s what Marketing actually is, too many think it means promotion or advertising. see: Is Advertising Marketing? The Best Marketing Advice to Give a Startup

competition competitive advantage competitors entrepreneurship innovation marketing

Published in Advertising, Featured, PR, Search, Startups

23 Comments

Why Businesses Neglect Advertising (and why you shouldn’t)

Monday, 07 January 2019 by Paul O'Brien

Why do people think they don’t need to spend money on advertisements? It’s a great question and as one first posed to me in the new year; it felt like a calling to answer it. Why don’t businesses readily advertise?? Strap it, I’m going to criticize us all. Two reasons The internet has led a

advertisements Advertising billboards marketing promotion

Published in Advertising

8 Comments

How Top Startup CEOs and VCs Find Time to Tweet so Much

Wednesday, 17 October 2018 by Paul O'Brien

I was peppered with this question six ways to Sunday recently and honestly, I couldn’t help but wonder if the public attention on Trump and Elon Musk’s tweets, haven’t had something to do with everyone asking how (or really why) these people in presumably busy and important roles, manage the time to bother tweeting. In

ceo elon musk marketing social marketing Social Media trump tweet tweeting twitter vc

Published in Social Media, Startups

6 Comments