marketing Archives - Page 5 of 13

The Fore Steps to a Startup’s Addressable Market

Tuesday, 12 December 2017 by Paul O'Brien

Here’s the thing, I suck at golf and as an entrepreneur’s entrepreneur, I can’t fathom making myself available for 5 hours to putt around a golf course. Yet, succeeding as a founder might be as commonplace as hitting a hole in one… very least, it’s fair to say you have to shoot par. Rest assured,

Published in Advertising, Insights / Research, Startups

9 Comments

Early Stage Startups: Sales vs. Marketing

Monday, 13 November 2017 by Paul O'Brien

It’s that this question of priorities exists that one can appreciate why so many startups fail. For decades, economists have noted that only two things create value in business: innovation and marketing. Everything else is a cost of doing business. Yet… we’re exploring here the notion that Sales is more important. You’ve been led to

entrepreneurship marketing sales

Published in Insights / Research, Startups

4 Comments

STAHP! Before you SEO, Read This!

Tuesday, 11 July 2017 by Paul O'Brien

I’m tired. I’m SO tired. Damn if I didn’t have this implication in my name people might stop saying I do SEO. Someone can’t do SEO for you. I don’t do SEO. I know a lot about how search engines work, I’ve been involved in a few search startups, and I’ve helped more companies than I

marketing Search search engine optimization seo

Published in Search

4 Comments

A Giant Conversation

Friday, 05 May 2017 by Paul O'Brien

Why the future is now – and the secrets that could be the key to getting your next big idea funded. Whether it’s VC, sponsorship or grant, I had a chance, with Epsilon’s John Immesoete, to break down the startup ecosystem as it relates to media and technology. We discuss ever-changing role of today’s CMO, and why

cmo marketing media startups sxsw technology twitter

Published in Advertising, Austin, Brand Marketing, Industry, Startups

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Growth Hacking for Investors

Sunday, 27 November 2016 by Paul O'Brien

I had the honor of sharing, with Austin Pre-Accelerator DivInc, some thoughts about Growth Hacking. The startup program fostering diversity in tech asked for some insight to the idea of growth hacking and I’ll admit, I struggled with how to make an hour talk about such a thing relevant to startup founders. Luckily, I find myself in

funding growth growth hacking marketing startups venture capital

Published in Startups

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The 8 Things Startup Founders Need to Know about SEO (and one more that will surprise)

Thursday, 06 October 2016 by Paul O'Brien

In the spirit of the great Buzzfeed content marketing hacks, here are the 8 things startup founders need to know about SEO! Honestly, what you’re in for is a non-marketing, non-search oriented exploration of why SEO is critical to startups, founders, and your success or failure as a new venture. I had the honor of

fund raising funding marketing Search search engine optimization seo startups

Published in Search, Natural Search / SEO, Startups

7 Comments

Startup Validation in 12 Steps (Hint: It’s Not About Sales)

Monday, 17 August 2015 by Paul O'Brien

Among the most cited frustrations by entrepreneurs that can’t get funding, is that they have customers and sales, and that they’re being encouraged to get more. And yet… As we explored in a previous post (“Should I be raising money?”), with the utmost deference and respect to investors, the worst advice you might hear from

angel investors fund raising funding marketing raising capital validation vc venture capital

Published in Featured, Startups

28 Comments