marketing Archives - Page 3 of 15

Invention, Creativity, and Innovation are Merely the Gears that Turn a Startup

Wednesday, 06 March 2024 by Paul O'Brien

We’re witnessing throughout the world that our focus on “tech” for the sake of technology skills, and STEM education to support that, is actually failing people. Don’t be misled… yes, an education in technology will result in a decent job; more so than most University studies which result in poorer job prospects. I’m referring to

Published in Startups

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Startup Founders, a Good Idea Solves a Problem, A Great Idea Creates Value

Thursday, 29 June 2023 by Paul O'Brien

We have a huge problem in the startup ecosystem; that’s that most founders have been misled by a lot of people to think in terms of Problem / Solution. That a solution to a problem is what matters foremost in a startup. And that has led to the notion that validation is a simple matter

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Published in Insights / Research, Startups

27 Comments

Startups aren’t defined by Tech: How a Beverage Venture can Change the World

Sunday, 09 October 2022 by Paul O'Brien

Why is Coca-Cola a super successful company even though its main product does not solve any world problem? The question caught my attention for two reasons: Much of the world seems misled to perceive that startups and technology go hand in hand, as though something can’t be a startup unless it is in tech. Too

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Published in Advertising, Industry, Insights / Research, Startups

13 Comments

Startups: Market Timing is Misleading

Monday, 27 June 2022 by Paul O'Brien

It’s never too early to work on something toward which you’re truly passionate. Too many founders start out focused on building the business they want or expecting when and how to make money. Bless them for playing, but that’s not how startups work. Those are the people who fail not because they’re wrong, they fail

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Published in Insights / Research, Startups

15 Comments

‘I Recently Left an Agency to Join a Startup…’

Monday, 21 March 2022 by Paul O'Brien

“Now I have to think in terms of scale and process, not just marketing, which is a new paradigm for me. What are your best learning resources (book, webinars, podcasts, etc.) to start thinking in terms of scale and process?” Great question, but one that also left me with a weight of concern, disappointment, and

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Published in Insights / Research, Startups

23 Comments

A Competition Slide that Closes Capital

Wednesday, 25 November 2020 by Paul O'Brien

I was asked recently if Facebook and Google are competitors, and the question being asked, struck me with as much alarm as hearing a startup founder say they don’t have competitors. What most frequently gives an investor pause is a slide in a pitch deck that communicates that you’re not paying attention to your market and