marketing Archives - Page 6 of 13

The Tale of Two Founders

Tuesday, 24 March 2015 by Paul O'Brien

Yesterday, famed New York Times cartoonist Kaamran Hafeez featured a sketch that has garnered quite a bit of attention in the startup community. Implied by one “faction” (a term I’m using not to be critical but to distinguish) to offer a tongue-in-cheek jab at founders and investors who arguably embrace market share and scalability over

Published in Startups

2 Comments

The Pitch Deck Slide That Can Make you Look Like a Moron

Tuesday, 17 February 2015 by Paul O'Brien

Okay so perhaps implying that you might be a moron is a bit harsh but let’s be realistic, as a startup in need of funding, if you fail to secure that funding simply because you haven’t done your homework or your failure to communicate effectively, you’re a moron. I’ve explored in the past, quite a

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Published in Raising Capital, Startups

19 Comments

What Startups Should Expect from a PR Agency

Monday, 20 October 2014 by Paul O'Brien

A couple years ago, Mark Cuban highlighted in his book, How to Win at the Sport of Business, quite clearly and famously, that “startups should never hire a PR firm.” Who am I to contest a man with a track record that makes my own impact on entrepreneurs look non-existent. But, given my work in

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Published in PR, Startups

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Entre to the Internet; Marketing for Startups

Thursday, 17 July 2014 by Paul O'Brien

Thanks to the incredible startup program at Houston’s Rice University, I’ve had a chance to update a popular, but out of date, post about Startup Marketing. In the process, I had a chance to meet the exceptional entrepreneurs in this year’s Owlspark program. While not too dissimilar from that startup marketing post, this update touches

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Published in Advertising, eCommerce, Insights / Research, Search, Social Media, Startups

1 Comment

Google Analytics for Startups

Thursday, 10 July 2014 by Paul O'Brien

Some time ago, I had the honor of speaking during PeopleFund’s Innovation Week on the question of how to make the most of Google Analytics, with the fewest resources. Simply put, what every startup should do to make the platform one of their most valuable tools. Isn’t it already one of a startup’s most valuable tools??

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Published in Analytics, Startups

3 Comments

The Internet of Everything

Thursday, 09 January 2014 by Paul O'Brien

Before the holiday and the end of 2013, I had the distinct honor of joining dozens of San Antonio CEOs and Texas CEO Magazine in spending an hour with Smart Grid Pioneer and author of The Advanced Smart Grid, Andres Carvallo. Why you might ask; if you know me professionally, you know that energy and

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Published in Advertising, Industry, Insights / Research, Startups

8 Comments

Entrepreneur Year’s Resolutions!

Thursday, 02 January 2014 by Paul O'Brien

Stop celebrating and get back to work! No, that’s not #1. But, let’s start by recognizing that today’s economy requires that we constantly evolve; you can do that by working harder, or smarter. The way we work is changing, the way we go to market has changed, we’re constantly finding new ways to validate business,

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Published in Startups

1 Comment