marketing Archives - Page 6 of 14

A Giant Conversation

Friday, 05 May 2017 by Paul O'Brien

Why the future is now – and the secrets that could be the key to getting your next big idea funded. Whether it’s VC, sponsorship or grant, I had a chance, with Epsilon’s John Immesoete, to break down the startup ecosystem as it relates to media and technology. We discuss ever-changing role of today’s CMO, and why

Published in Advertising, Austin, Brand Marketing, Industry, Startups

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Growth Hacking for Investors

Sunday, 27 November 2016 by Paul O'Brien

I had the honor of sharing, with Austin Pre-Accelerator DivInc, some thoughts about Growth Hacking. The startup program fostering diversity in tech asked for some insight to the idea of growth hacking and I’ll admit, I struggled with how to make an hour talk about such a thing relevant to startup founders. Luckily, I find myself in

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Published in Startups

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The 8 Things Startup Founders Need to Know about SEO (and one more that will surprise)

Thursday, 06 October 2016 by Paul O'Brien

In the spirit of the great Buzzfeed content marketing hacks, here are the 8 things startup founders need to know about SEO! Honestly, what you’re in for is a non-marketing, non-search oriented exploration of why SEO is critical to startups, founders, and your success or failure as a new venture. I had the honor of

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Published in Search, Natural Search / SEO, Startups

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Startup Validation in 12 Steps (Hint: It’s Not About Sales)

Monday, 17 August 2015 by Paul O'Brien

Among the most cited frustrations by entrepreneurs that can’t get funding, is that they have customers and sales, and that they’re being encouraged to get more. And yet… As we explored in a previous post (“Should I be raising money?”), with the utmost deference and respect to investors, the worst advice you might hear from

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Published in Featured, Startups

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The Tale of Two Founders

Tuesday, 24 March 2015 by Paul O'Brien

Yesterday, famed New York Times cartoonist Kaamran Hafeez featured a sketch that has garnered quite a bit of attention in the startup community. Implied by one “faction” (a term I’m using not to be critical but to distinguish) to offer a tongue-in-cheek jab at founders and investors who arguably embrace market share and scalability over

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Published in Startups

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The Pitch Deck Slide That Can Make you Look Like a Moron

Tuesday, 17 February 2015 by Paul O'Brien

Okay so perhaps implying that you might be a moron is a bit harsh but let’s be realistic, as a startup in need of funding, if you fail to secure that funding simply because you haven’t done your homework or your failure to communicate effectively, you’re a moron. I’ve explored in the past, quite a

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Published in Raising Capital, Startups

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What Startups Should Expect from a PR Agency

Monday, 20 October 2014 by Paul O'Brien

A couple years ago, Mark Cuban highlighted in his book, How to Win at the Sport of Business, quite clearly and famously, that “startups should never hire a PR firm.” Who am I to contest a man with a track record that makes my own impact on entrepreneurs look non-existent. But, given my work in

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Published in PR, Startups

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