marketing Archives - Page 7 of 14

Entre to the Internet; Marketing for Startups

Thursday, 17 July 2014 by Paul O'Brien

Thanks to the incredible startup program at Houston’s Rice University, I’ve had a chance to update a popular, but out of date, post about Startup Marketing. In the process, I had a chance to meet the exceptional entrepreneurs in this year’s Owlspark program. While not too dissimilar from that startup marketing post, this update touches

Published in Advertising, eCommerce, Insights / Research, Search, Social Media, Startups

1 Comment

Google Analytics for Startups

Thursday, 10 July 2014 by Paul O'Brien

Some time ago, I had the honor of speaking during PeopleFund’s Innovation Week on the question of how to make the most of Google Analytics, with the fewest resources. Simply put, what every startup should do to make the platform one of their most valuable tools. Isn’t it already one of a startup’s most valuable tools??

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Published in Analytics, Startups

3 Comments

The Internet of Everything

Thursday, 09 January 2014 by Paul O'Brien

Before the holiday and the end of 2013, I had the distinct honor of joining dozens of San Antonio CEOs and Texas CEO Magazine in spending an hour with Smart Grid Pioneer and author of The Advanced Smart Grid, Andres Carvallo. Why you might ask; if you know me professionally, you know that energy and

business growth growth hacking internet internet of things IoT marketing san antonio technology texas

Published in Advertising, Industry, Insights / Research, Startups

8 Comments

Entrepreneur Year’s Resolutions!

Thursday, 02 January 2014 by Paul O'Brien

Stop celebrating and get back to work! No, that’s not #1. But, let’s start by recognizing that today’s economy requires that we constantly evolve; you can do that by working harder, or smarter. The way we work is changing, the way we go to market has changed, we’re constantly finding new ways to validate business,

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Published in Startups

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What is this Real-Time Marketing of Which You Speak?

Thursday, 20 June 2013 by Paul O'Brien

The pace at which business is moving is now; really, you’re already behind. In the brief second it took you to read that very statement, I’ve cost you (an opportunity cost granted) the time to focus on something else, relevant to your business, happening, right now. We’ve always been pretty capable of dealing with those

marketing real-time marketing

Published in Advertising, Industry, Insights / Research

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Where Do I Find, Vet, and Engage with Rockstar Marketers?

Monday, 10 June 2013 by Paul O'Brien

A few FounderDating entrepreneurs recently fired up a topic discussion that every founder, startup, and business owner has had at some point in the early development of their idea; that very question, “how do you find great marketers?” – a question that comes up in public discussions more than a few times a week. So what’s the answer?

customer acquisition entrepreneurship growth innovation marketers marketing

Published in Insights / Research, Startups

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RISE to the Occasion

Tuesday, 14 May 2013 by Paul O'Brien

RISE Austin kicked off yesterday and proves, once again, to be one of the pivotal events in Austin’s entrepreneurial economy. On the heels of President Obama’s visit to Austin, the timing of RISE is an intriguing contrast to the President’s goal of learning what makes Austin so incredible and successful. While he and the world

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Published in Industry, Startups

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