marketing Archives - Page 2 of 15

How Substack Quietly Emerged as the Empirical Thinker’s Social Network

Thursday, 16 January 2025 by Paul O'Brien

It’s easy to miss a quiet revolution in a world dominated by the noisy chaos of Twitter threads, AI clickbait, and influencers slinging collagen gummies. But that’s exactly what Substack has pulled off, amidst the rise of AI content pushing audiences even more desperately in search of authenticity. What started as a niche newsletter platform

Published in Social Media

21 Comments

How One of the Best Product Launches Ever Proves You Need Better Advisors

Wednesday, 08 January 2025 by Paul O'Brien

Be it a startup, a corporation, or even a public office, I would bet money before I’d invest in a startup that success hinges on the quality of its advisors. Advisors are not just voices in the background; they are formal participants in an organization’s structure, uniquely positioned to provide insights and strategic guidance that

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Published in Startups

11 Comments

The Foibles of Pivoting: Why It Fails

Tuesday, 07 January 2025 by Paul O'Brien

The idea of pivoting in startups is almost as entrenched in entrepreneurial culture as the notion of disruption itself. Popularized by Eric Ries in his seminal work, The Lean Startup, the concept of a pivot refers to a “structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of

entrepreneurship execution Lean Startup marketing validation

Published in Startups

4 Comments

Is it Possible to Future Proof a Career Given AI?

Saturday, 04 January 2025 by Paul O'Brien

What Marketing Could Teach Us if We Were Actually Marketing Jack Ma, speaking at the World Economic Forum in 2019, warned:“We have to teach our kids something unique, so that a machine can never catch up with us: values, believing, independent thinking, teamwork, care for others—the soft skills—sports, music, painting, arts, to make sure humans

ai careers future jobs marketing new economy recruiting robotics

Published in Economic Development, Insights / Research

22 Comments

Pipeline > Data > Community > Audience > Customer

Thursday, 19 December 2024 by Paul O'Brien

Why Pipelines Trump Customers: Rethinking Value Creation in Startups It’s often said that “every startup needs customers.” That’s true. Without someone paying for your product or service, you don’t have a business. But this oft-repeated mantra misses the mark entirely when it comes to understanding value creation—the kind of value venture capitalists care about. Owning

entrepreneurship fundraising marketing value value creation venture capital

Published in Data, Insights / Research, Startups

5 Comments

Marketing is Leading Tech Companies Again, Faster Than You Think

Friday, 13 December 2024 by Paul O'Brien

The tectonic shift in how tech companies operate is unmistakable: whether evident in VCs saying Storytellers will run the world, advisors shifting to stress that media is most important, or research validating that marketing is what defines a company’s success or failure, people are waking up again to the fact that marketing runs your business.

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Published in Advertising, AI, Insights / Research, Social Media

24 Comments

Why AI Agents Will Build the Next Wave of Startups: The Death of Marketing Teams

Thursday, 05 December 2024 by Paul O'Brien

For decades, startup experienced professionals, researchers, and classically trained marketers, have been reinforcing as best we can that it is well established, proven, and certain, that marketing (aside from team) is the single greatest cause of a startup’s success or failure. We’ve been trying to explain this for the sake of the economy, of founders,

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Published in AI, Startups

16 Comments