marketing Archives - Page 2 of 13

Startups aren’t defined by Tech: How a Beverage Venture can Change the World

Sunday, 09 October 2022 by Paul O'Brien

Why is Coca-Cola a super successful company even though its main product does not solve any world problem? The question caught my attention for two reasons: Much of the world seems misled to perceive that startups and technology go hand in hand, as though something can’t be a startup unless it is in tech. Too

Published in Advertising, Industry, Insights / Research, Startups

13 Comments

Startups: Market Timing is Misleading

Monday, 27 June 2022 by Paul O'Brien

It’s never too early to work on something toward which you’re truly passionate. Too many founders start out focused on building the business they want or expecting when and how to make money. Bless them for playing, but that’s not how startups work. Those are the people who fail not because they’re wrong, they fail

entrepreneurship marketing timing

Published in Insights / Research, Startups

15 Comments

‘I Recently Left an Agency to Join a Startup…’

Monday, 21 March 2022 by Paul O'Brien

“Now I have to think in terms of scale and process, not just marketing, which is a new paradigm for me. What are your best learning resources (book, webinars, podcasts, etc.) to start thinking in terms of scale and process?” Great question, but one that also left me with a weight of concern, disappointment, and

agencies entrepreneurship jobs marketing roles startups teams

Published in Insights / Research, Startups

23 Comments

Can You Tell When a Digital Marketing Plan Will Fail?

Wednesday, 18 November 2020 by Paul O'Brien

A marketing plan is more like a flywheel, not a funnel.

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Published in Advertising, Insights / Research, PR, Search, Social Media

11 Comments

Why a Competitive Analysis is a First Step as a Founder

Thursday, 17 September 2020 by Paul O'Brien

There is a trick to entrepreneurship, to starting a venture, that no one really ever talks about. Not sure why they don’t talk about it… perhaps because they don’t understand how to do it… perhaps because everyone is selling something… perhaps because they’ve hired help and it sucked… regardless, I’m going to let you in

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Published in Advertising, Featured, Insights / Research, Startups

44 Comments

Every Company is an Internet Company

Friday, 29 May 2020 by Paul O'Brien

it’s time for the distinction of “internet company” to die. It’s time for the distinction of “tech industry” to die. In 2020, hopefully it’s clear, that every business that hopes to succeed must excel with this foundation of our economy – the internet. All companies are internet companies It’s not dissimilar from the notion that

content digital tranformation internet marketing startups web development

Published in Advertising, Social Media

5 Comments

Pitching VCs from Far Far Away

Monday, 04 May 2020 by Paul O'Brien

Later this year, the Mandalorian returns to the small screen for Season 2 of one of the hottest reasons everyone has flocked to Disney+ While anxiously awaiting a show near the top of my Must See TV, my family and I spent the weekend binge watching Star Wars while I toiled away on a major

entrepreneurship fund raising funding marketing pitching startups venture capital

Published in Advertising, PR, Startups

6 Comments