marketing Archives - Page 8 of 14

Architecting Growth

Wednesday, 24 April 2013 by Paul O'Brien

About a decade ago, I was standing at the top of the Empire State building when someone nearby asked why New York City seems to have two distinct areas with sky scrapers. Have you ever noticed? Have you ever wondered? The answer is what I’ve concluded to be one of the most important considerations with

Published in Advertising, Insights / Research, Startups

10 Comments

Removing Barriers to Scale – Marketing Before Raising Capital

Monday, 28 January 2013 by Paul O'Brien

As an entrepreneur raising capital, you expect the inevitable question about growth. From where are you going to acquire customers? Such a question, though expected and appropriate, is as laden with ignorance as the typical answers. At the end of the day, no one needs to know how, nor model from, where you will acquire

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Published in Startups

9 Comments

Startup Marketing

Tuesday, 01 January 2013 by Paul O'Brien

Not long ago, I had the distinct pleasure of joining an incredible group of Austin entrepreneurs through AUSOME (Austin Online Marketing for Entrepreneurs) for a discussion of the Art of Startup Marketing. Thanks to David Vogelpohl, founder of Marketing Clique and Tapfire Mobile, I finally took a few minutes to put pen to powerpoint to

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Published in Advertising, eCommerce, Insights / Research, Search, Social Media, Startups

5 Comments

Seth Godin’s Circles of Marketing

Friday, 10 August 2012 by Paul O'Brien

As an SEO, my years and marketing have long been spent trying to convince other marketing professionals, product managers, and executives in a company that the work we do in SEO can not be done in a silo. The success of search engine optimization is DEPENDENT on all other levels of the organization from the

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Published in Advertising, Insights / Research, Search, Social Media

3 Comments

Promoting Your Business with a WordPress Plugin

Thursday, 08 March 2012 by Paul O'Brien

Few marketers, and even fewer entrepreneurs and business owners, realize the significance of WordPress. With the hype and popularity of Tumblr (to be sure, it’s growing like a weed), this CMS (Content Management System) is easily discarded as a tool used by blogs and bloggers. Any idea how many blogs are in the world? I

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Published in Advertising, Search, Startups

4 Comments

360i’s David Berkowitz joins Unintentional Entrepreneurs in New York

Saturday, 08 August 2009 by Paul O'Brien

First Lorna Li, now David Berkowitz; I don’t think its possible for me to express how grateful I am that this community of which I’m part, is so supportive of one another. Next Thursday, August 13th, Outright and Network Solutions bring the Unintentional Entrepreneur road trip to New York City, where David Berkowitz will join

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Published in Conferences / Events

1 Comment

It isn’t SEO, it’s Performance Architecture

Thursday, 18 December 2008 by Paul O'Brien

On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described