marketing Archives - Page 4 of 13

How do you compete with a startup doing the same thing as you?

Tuesday, 19 March 2019 by Paul O'Brien

Also known as Cheaper / Better / Faster, you get to pick two. How do you compete with a startup doing the same thing as you? You study them. It’s called Marketing. That’s what Marketing actually is, too many think it means promotion or advertising. see: Is Advertising Marketing? The Best Marketing Advice to Give a Startup

Published in Advertising, Featured, PR, Search, Startups

23 Comments

Why Businesses Neglect Advertising (and why you shouldn’t)

Monday, 07 January 2019 by Paul O'Brien

Why do people think they don’t need to spend money on advertisements? It’s a great question and as one first posed to me in the new year; it felt like a calling to answer it. Why don’t businesses readily advertise?? Strap it, I’m going to criticize us all. Two reasons The internet has led a

advertisements Advertising billboards marketing promotion

Published in Advertising

8 Comments

How Top Startup CEOs and VCs Find Time to Tweet so Much

Wednesday, 17 October 2018 by Paul O'Brien

I was peppered with this question six ways to Sunday recently and honestly, I couldn’t help but wonder if the public attention on Trump and Elon Musk’s tweets, haven’t had something to do with everyone asking how (or really why) these people in presumably busy and important roles, manage the time to bother tweeting. In

ceo elon musk marketing social marketing Social Media trump tweet tweeting twitter vc

Published in Social Media, Startups

6 Comments

Might it be Said that the Purpose of an Entrepreneur is to Create Problems?

Tuesday, 18 September 2018 by Paul O'Brien

The Problem Solution Statement; a core tenet of Lean Startup and Customer Development. A phrase that conveys to founders and investors alike that the purpose of a startup is to solve a problem; an idea that leads many to believe that a pitch should lay out how the problem is being solved. With most new

advantage competition entrepreneurs entrepreneurship founder founders marketing startups team

Published in Startups

6 Comments

How a Struggling Startup turns into a Successful Business

Tuesday, 04 September 2018 by Paul O'Brien

You’re here meaning you’re in the great majority of founders who struggle. According to my last “study” *ahem* of the startup economy, that’s roughly 100% of us. Imagine that. Yep, we all struggle. It might be said that the very definition of being an entrepreneur is epitomized in the one who struggles. It’s our job

customer validation entrepreneurship fit market validation marketing new business startups validation

Published in Startups, Insights / Research

7 Comments

Your Startup, a CMO, and that Elusive Question of Equity

Tuesday, 28 August 2018 by Paul O'Brien

First let’s establish as fact, a couple of assumptions. This is a key role in your organization, at a distinct stage in a specific type of new company; and as a team member so critical, we need to be on the same page as to our context in working through this question. Early stage =

cap table cmo equity marketing shares startups team

Published in Insights / Research, Startups

No Comments

How, not just Why, Startups Fail

Friday, 06 April 2018 by Paul O'Brien

Article after article, study after study, offers Buzzfeed style insight to why startups fail. It’s such a popular and frequently recurring tweet that I’ve started chewing on WHY the question of why keeps coming up. As founders, perhaps we’re asking the wrong question and shouldn’t be seeking to know why but rather how (or, how

cmo entrepreneurship fail failure founders how marketing startups why

Published in Featured, Insights / Research, Startups

93 Comments