‘I Recently Left an Agency to Join a Startup…’
Monday, 21 March 2022
“Now I have to think in terms of scale and process, not just marketing, which is a new paradigm for me. What are your best learning resources (book, webinars, podcasts, etc.) to start thinking in terms of scale and process?” Great question, but one that also left me with a weight of concern, disappointment, and
- Published in Insights / Research, Startups
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A Competition Slide that Closes Capital
Wednesday, 25 November 2020
I was asked recently if Facebook and Google are competitors, and the question being asked, struck me with as much alarm as hearing a startup founder say they don’t have competitors. What most frequently gives an investor pause is a slide in a pitch deck that communicates that you’re not paying attention to your market and
- Published in Raising Capital
Why a Competitive Analysis is a First Step as a Founder
Thursday, 17 September 2020
There is a trick to entrepreneurship, to starting a venture, that no one really ever talks about. Not sure why they don’t talk about it… perhaps because they don’t understand how to do it… perhaps because everyone is selling something… perhaps because they’ve hired help and it sucked… regardless, I’m going to let you in
- Published in Advertising, Featured, Insights / Research, Startups
Pitching VCs from Far Far Away
Monday, 04 May 2020
Later this year, the Mandalorian returns to the small screen for Season 2 of one of the hottest reasons everyone has flocked to Disney+ While anxiously awaiting a show near the top of my Must See TV, my family and I spent the weekend binge watching Star Wars while I toiled away on a major
- Published in Advertising, PR, Startups
Start Up with the Exit in Mind
Thursday, 14 November 2019
EVERY founder should plan with the exit in mind. Whether that’s getting acquired, merely successful, going public, or otherwise, most startups struggle to bring on board resources and capital because they never think through and communicate what the FUTURE means for everyone. I don’t care if you want to get acquired or stay private, what
- Published in Startups