Your Startup, a CMO, and that Elusive Question of Equity
Tuesday, 28 August 2018
First let’s establish as fact, a couple of assumptions. This is a key role in your organization, at a distinct stage in a specific type of new company; and as a team member so critical, we need to be on the same page as to our context in working through this question. Early stage =
- Published in Insights / Research, Startups
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How, not just Why, Startups Fail
Friday, 06 April 2018
Article after article, study after study, offers Buzzfeed style insight to why startups fail. It’s such a popular and frequently recurring tweet that I’ve started chewing on WHY the question of why keeps coming up. As founders, perhaps we’re asking the wrong question and shouldn’t be seeking to know why but rather how (or, how
- Published in Featured, Insights / Research, Startups
The Fore Steps to a Startup’s Addressable Market
Tuesday, 12 December 2017
Here’s the thing, I suck at golf and as an entrepreneur’s entrepreneur, I can’t fathom making myself available for 5 hours to putt around a golf course. Yet, succeeding as a founder might be as commonplace as hitting a hole in one… very least, it’s fair to say you have to shoot par. Rest assured,
- Published in Analytics, Brand Marketing, Display Advertising, Insights / Research, Startups, Targeting
Early Stage Startups: Sales vs. Marketing
Monday, 13 November 2017
It’s that this question of priorities exists that one can appreciate why so many startups fail. For decades, economists have noted that only two things create value in business: innovation and marketing. Everything else is a cost of doing business. Yet… we’re exploring here the notion that Sales is more important. You’ve been led to
- Published in Insights / Research, Startups
STAHP! Before you SEO, Read This!
Tuesday, 11 July 2017
I’m tired. I’m SO tired. Damn if I didn’t have this implication in my name people might stop saying I do SEO. Someone can’t do SEO for you. I don’t do SEO. I know a lot about how search engines work, I’ve been involved in a few search startups, and I’ve helped more companies than I
- Published in Search
A Giant Conversation
Friday, 05 May 2017
Why the future is now – and the secrets that could be the key to getting your next big idea funded. Whether it’s VC, sponsorship or grant, I had a chance, with Epsilon’s John Immesoete, to break down the startup ecosystem as it relates to media and technology. We discuss ever-changing role of today’s CMO, and why
- Published in Advertising, Austin, Brand Marketing, Industry, Startups
Growth Hacking for Investors
Sunday, 27 November 2016
I had the honor of sharing, with Austin Pre-Accelerator DivInc, some thoughts about Growth Hacking. The startup program fostering diversity in tech asked for some insight to the idea of growth hacking and I’ll admit, I struggled with how to make an hour talk about such a thing relevant to startup founders. Luckily, I find myself in
- Published in Startups