In the spirit of the great Buzzfeed content marketing hacks, here are the 8 things startup founders need to know about SEO! Honestly, what you’re in for is a non-marketing, non-search oriented exploration of why SEO is critical to startups, founders, and your success or failure as a new venture. I had the honor of
Among the most cited frustrations by entrepreneurs that can’t get funding, is that they have customers and sales, and that they’re being encouraged to get more. And yet… As we explored in a previous post (“Should I be raising money?”), with the utmost deference and respect to investors, the worst advice you might hear from
Yesterday, famed New York Times cartoonist Kaamran Hafeez featured a sketch that has garnered quite a bit of attention in the startup community. Implied by one “faction” (a term I’m using not to be critical but to distinguish) to offer a tongue-in-cheek jab at founders and investors who arguably embrace market share and scalability over
Okay so perhaps implying that you might be a moron is a bit harsh but let’s be realistic, as a startup in need of funding, if you fail to secure that funding simply because you haven’t done your homework or your failure to communicate effectively, you’re a moron. I’ve explored in the past, quite a
A couple years ago, Mark Cuban highlighted in his book, How to Win at the Sport of Business, quite clearly and famously, that “startups should never hire a PR firm.” Who am I to contest a man with a track record that makes my own impact on entrepreneurs look non-existent. But, given my work in
Thanks to the incredible startup program at Houston’s Rice University, I’ve had a chance to update a popular, but out of date, post about Startup Marketing. In the process, I had a chance to meet the exceptional entrepreneurs in this year’s Owlspark program. While not too dissimilar from that startup marketing post, this update touches
Some time ago, I had the honor of speaking during PeopleFund’s Innovation Week on the question of how to make the most of Google Analytics, with the fewest resources. Simply put, what every startup should do to make the platform one of their most valuable tools. Isn’t it already one of a startup’s most valuable tools??