Do you Send your Traffic Away?
Friday, 07 November 2008
by Paul O'Brien
An interesting question was recently asked of me, “do you have a Facebook group for you business and do you send people from your site to the Facebook group?” Personally, Facebook is fantastic for creating a community, separate from your site and brand. In much the same way that there is, perhaps, no better recruiting
- Published in Insights / Research, Social Media
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Viral Marketing Case Study?
Wednesday, 15 October 2008
by Paul O'Brien
Leave it to a bunch of Marketers to turn a night of binge drinking into a Case Study. SMX brought us a lot of things, news of sophistication at SEOmoz, a fantastic night out for an old school Yahoo! Shopping vet and the new guard, catching up on who’s who and who’s left, and Big
- Published in Conferences / Events, Search, Social Media
How Not to run your Email Marketing Program
Tuesday, 14 October 2008
by Paul O'Brien
Dear Sir/Madam (Always do a mail merge to put my name in place!) I am Mrs. Nazek Hariri (wow!), wife of the late Prime Minister of Lebanon, Mr Rafiq Hariri, (I’d almost believe this but the easiest way to violate CANSPAM laws is to send a message in which the FROM line differs from a
- Published in Advertising
One Conference To Note
Wednesday, 17 September 2008
by Paul O'Brien
Monday’s post about the best online marketing conferences brought to my inbox a few questions about which of those are really worth attending. While, unfortunately, there is no short answer, there is one upon us worth your attention. “Etailers of all sizes are trying to eliminate risk, improve sales volumes, and increase profitability. Online Market
- Published in Comparison Shopping, Conferences / Events
The Definitive Online Marketing Conferences List
Monday, 15 September 2008
by Paul O'Brien
One of the advantages of working for a local search engine that uses event listings to promote the business listings, is that I have, at my finger tips, a rich index of seminars, summits, and conferences all rank ordered by demand (popularity), based on the search query volume for each. It is amazing what a
- Published in Advertising, AI, Conferences / Events, eCommerce, Insights / Research, Local, Mobile, Search, Social Media
Internet Killed the Video Star
Wednesday, 03 September 2008
by Paul O'Brien
Video on the brain lately… A recent conversation with the small business, local marketing blog Local Biz Bits, reminded me of a great parody video, lambasting how the internet has killed the video star. It struck me further, that yesterday’s post, referring to marketing with video, is a medium with still as many questions about
Marketing with Online Video
Tuesday, 02 September 2008
by Paul O'Brien
Creating a viral video that conquers YouTube isn’t always by accident. Many companies are achieving success promoting their brands, websites, and businesses through a video on YouTube that spreads through the Internet like wildfire. They do so through careful creation and promotion of the video that encourages people not only to watch, but to pass
- Published in Advertising, Social Media