marketing Archives - Page 11 of 16

360i’s David Berkowitz joins Unintentional Entrepreneurs in New York

Saturday, 08 August 2009 by Paul O'Brien

First Lorna Li, now David Berkowitz; I don’t think its possible for me to express how grateful I am that this community of which I’m part, is so supportive of one another. Next Thursday, August 13th, Outright and Network Solutions bring the Unintentional Entrepreneur road trip to New York City, where David Berkowitz will join

Published in Conferences / Events

1 Comment

It isn’t SEO, it’s Performance Architecture

Thursday, 18 December 2008 by Paul O'Brien

On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described

architecture banner ads banners Comparison Shopping display marketing performance based marketing performance marketing Search search engine optimization sem seo viral marketing widgets

Published in Advertising, eCommerce, Search, Social Media

7 Comments

Do you Send your Traffic Away?

Friday, 07 November 2008 by Paul O'Brien

An interesting question was recently asked of me, “do you have a Facebook group for you business and do you send people from your site to the Facebook group?” Personally, Facebook is fantastic for creating a community, separate from your site and brand. In much the same way that there is, perhaps, no better recruiting

facebook linkedin marketing social marketing Social Media

Published in Insights / Research, Social Media

2 Comments

Viral Marketing Case Study?

Wednesday, 15 October 2008 by Paul O'Brien

Leave it to a bunch of Marketers to turn a night of binge drinking into a Case Study. SMX brought us a lot of things, news of sophistication at SEOmoz, a fantastic night out for an old school Yahoo! Shopping vet and the new guard, catching up on who’s who and who’s left, and Big

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Published in Conferences / Events, Search, Social Media

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How Not to run your Email Marketing Program

Tuesday, 14 October 2008 by Paul O'Brien

Dear Sir/Madam (Always do a mail merge to put my name in place!) I am Mrs. Nazek Hariri (wow!), wife of the late Prime Minister of Lebanon, Mr Rafiq Hariri, (I’d almost believe this but the easiest way to violate CANSPAM laws is to send a message in which the FROM line differs from a

direct email Fun mail marketing messages newsletter spoof

Published in Advertising

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One Conference To Note

Wednesday, 17 September 2008 by Paul O'Brien

Monday’s post about the best online marketing conferences brought to my inbox a few questions about which of those are really worth attending. While, unfortunately, there is no short answer, there is one upon us worth your attention. “Etailers of all sizes are trying to eliminate risk, improve sales volumes, and increase profitability. Online Market

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Published in Comparison Shopping, Conferences / Events

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The Definitive Online Marketing Conferences List

Monday, 15 September 2008 by Paul O'Brien

One of the advantages of working for a local search engine that uses event listings to promote the business listings, is that I have, at my finger tips, a rich index of seminars, summits, and conferences all rank ordered by demand (popularity), based on the search query volume for each. It is amazing what a

Published in Advertising, AI, Conferences / Events, eCommerce, Insights / Research, Local, Mobile, Search, Social Media

5 Comments