AMA Hot Topic Series Seattle: Search Engine Marketing
Thursday, 30 August 2007
Out of one conference and in to another! With hardly enough time to breathe from a highly successful SES San Jose, I’ll be in Seattle September 10th with netconcept’s Stephan Spencer, Alan Rimm-Kaufmann, Christopher Alan, Sahala Swenson, and Neil Patel for the American Marketing Association’s Hot Topic Series on Search Engine Marketing. We’ll share a
- Published in Conferences / Events, Search
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The Value of Product Placement – iPhone and Calamari
Tuesday, 10 July 2007
We have all heard of product placement on TV; the ever present Ford trucks in 24 and the interwoven Toyota Yaris in the animated Smallville Legends on the WB hit are a fact of life in our TiVo world. Should we place blame on the early Bond films for having spawned this marketing channel? The
- Published in Brand Marketing, Display Advertising, Fun, Insights / Research
Marketing with Zvents – SEO and Shopping in One
Friday, 22 June 2007
The announcement has been made, not long ago I left HP to join the brilliant group of folks creating a remarkable event search technology at Zvents. Considering yourselves Mr. and Ms. America (not Mr. and Ms. Marketer), I’d be remiss (and not doing my job) to not mention that Zvents is where you want to
Marketers are Catching On
Saturday, 16 June 2007
Rejoice! According to the DMA, Brand and mass marketers are now using direct techniques in their campaigns in much the same way I’ve advocated before. More than half use one or more direct marketing channels such as search, email, or SEO in conjunction with their brand advertising. According to Peter Johnson of the DMA, “We
- Published in Brand Marketing, Insights / Research, Search