Marketing with Zvents – SEO and Shopping in One
Friday, 22 June 2007
The announcement has been made, not long ago I left HP to join the brilliant group of folks creating a remarkable event search technology at Zvents. Considering yourselves Mr. and Ms. America (not Mr. and Ms. Marketer), I’d be remiss (and not doing my job) to not mention that Zvents is where you want to
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Marketers are Catching On
Saturday, 16 June 2007
Rejoice! According to the DMA, Brand and mass marketers are now using direct techniques in their campaigns in much the same way I’ve advocated before. More than half use one or more direct marketing channels such as search, email, or SEO in conjunction with their brand advertising. According to Peter Johnson of the DMA, “We
- Published in Brand Marketing, Insights / Research, Search
Upcoming Online Marketing Conferences
Wednesday, 09 May 2007
Lee Odden reminded me of a goal I’ve had to replicate his promotion of industry events, sharing with you though, my perspective. June brings us a great variety of topics with one of the best e-Commerce shows, some divination of our future, and both remedial and advanced search marketing conferences (at one of which I’ll
- Published in Conferences / Events, Insights / Research
Yahoo and Google and Microsoft oh my!
Friday, 04 May 2007
Can anyone keep up with recent news? Acquisition talk following what seems to be the month of mergers, with Hitwise going to Experian and, of course, Google’s pick up of DoubleClick, brings my old stomping grounds and once world’s strongest brand into the limelight. Yahoo! and Microsoft Microsoft is stepping up pursuit of Yahoo! to
- Published in Advertising, Search
Free Shipping is Not Important
Monday, 23 April 2007
I’ve been out of the office for the past week, welcoming my second daughter home. She arrived 9 days ago and, of course, my mind still turns to the industry that keeps us all employed. As you can imagine, we’ve started receiving gifts and presents from friends and family through FedEx, UPS, and the USPS;
- Published in eCommerce, Insights / Research