marketing Archives - Page 10 of 13

Online Marketing Heroes

Wednesday, 05 March 2008 by Paul O'Brien

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum of

Published in Advertising, eCommerce, Insights / Research, Search, Social Media

9 Comments

Peel Away Advertising for your Site or Blog

Monday, 04 February 2008 by Paul O'Brien

ProfitPeelers has launched, in beta, an affiliate web service allowing publishers to easily add a script to their site that adds a peel away ad to the page. These unobtrusive ads are believed to convert at much higher rates meaning more dollars for publishers and more opportunity for marketers. I’m excited about the ease of

Advertising affiliate CPA marketing peel ads peel advertising peel away peel back peeler ads peeler advertising peelers profit

Published in Advertising

No Comments

Traditional Marketers Don’t Get It

Thursday, 11 October 2007 by Paul O'Brien

IBM Distinguished Engineer Mike Moran had the forethought to more eloquently title an article, “Why Search Marketing Is So Hard,” but what it comes down to, in understanding why some marketers can’t catch on, is how search works. That search marketing is a radically different, alien form of advertising, to traditional marketers. What is second nature to

cmo integrated marketers marketing online traditional

Published in Paid Search, Search

No Comments

AMA Hot Topic Series Seattle: Search Engine Marketing

Thursday, 30 August 2007 by Paul O'Brien

Out of one conference and in to another! With hardly enough time to breathe from a highly successful SES San Jose, I’ll be in Seattle September 10th with netconcept’s Stephan Spencer, Alan Rimm-Kaufmann, Christopher Alan, Sahala Swenson, and Neil Patel for the American Marketing Association’s Hot Topic Series on Search Engine Marketing. We’ll share a

ama events marketing Search search engine marketing seattle sem speaking

Published in Conferences / Events, Search

3 Comments

AdBrite instead of Google AdSense / AdWords

Monday, 20 August 2007 by Paul O'Brien

I’ve had a chance to spend some time with AdBrite and I’m impressed with the opportunity for you, us, as marketers and publishers. Coincidentally, they are set up in the booth next to ours at SES so I’m sure I’ll get a chance to chat with them during the conference and may follow up with

ad server ad serving adbrite ads adsense Advertising adwords auction contextual contextual advertising cpm cpms ecpm Google marketing Targeting

Published in Advertising, Search

9 Comments

The Value of Product Placement – iPhone and Calamari

Tuesday, 10 July 2007 by Paul O'Brien

We have all heard of product placement on TV; the ever present Ford trucks in 24 and the interwoven Toyota Yaris in the animated Smallville Legends on the WB hit are a fact of life in our TiVo world. Should we place blame on the early Bond films for having spawned this marketing channel? The

Advertising brand marketing display iphone marketing placement product placement

Published in Brand Marketing, Display Advertising, Fun, Insights / Research

1 Comment

July Search and Online Marketing Conference and Events

Monday, 25 June 2007 by Paul O'Brien

Coming up this week is Searchnomics in Santa Clara, CA on Wednesday, I’ll be there and you can catch me on a panel at 22. Register today and you can still benefit from a reduced price with promo code “vol2” As for next month: Affiliate Summit is the must attend series and Affiliate Summit East

conferences events marketing news online marketing Search

Published in Conferences / Events, Search, Social Media

2 Comments