marketing Archives - Page 10 of 14

Local Search Behind MTV Campus Daily Guides Reaches College Demographic

Tuesday, 26 August 2008 by Paul O'Brien

With a tremendous amount of fanfare (I had a parade come through the office this morning), I’m excited to share that Zvents has partnered with MTV to deliver a comprehensive local search experience to Campus Daily Guides published by mtvU. Creating a unique opportunity to reach the affluent college demographic, Zvents is powering the local

Published in Fun, Local, Search

1 Comment

Behold! The Rise of AdPlanner

Wednesday, 25 June 2008 by Paul O'Brien

Available only in closed beta, Google AdPlanner promises to help you identify websites your customers are likely to visit helping define media plans and ad placement. A blend of market analytics and Google’s endeavors as an all encompassing ad platform, AdPlanner may be some icing on the cake. I’m left to wonder though, how many

adplanner ads Advertising banner banners display Google marketing

Published in Brand Marketing, Display Advertising, Google, Insights / Research

2 Comments

Who’s at Ad:tech next week?

Friday, 11 April 2008 by Paul O'Brien

ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it one

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Published in Advertising, Conferences / Events, eCommerce, Insights / Research, Local, Search, Social Media

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Pop Labs Conversion Closing Rap

Sunday, 06 April 2008 by Paul O'Brien

Poetic Prophet, Chuck, a Pop Labs super star and viral marketing genius (though they deal in SEO and search marketing) is turning interactive marketing concepts into original music. Here, a rap about making the right choices in your online marketing campaigns to increase not only traffic but the conversions you get. I’m looking forward to

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Published in Fun, Paid Search, Vendors / Agencies

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Online Marketing Heroes

Wednesday, 05 March 2008 by Paul O'Brien

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum of

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Published in Advertising, eCommerce, Insights / Research, Search, Social Media

9 Comments

Peel Away Advertising for your Site or Blog

Monday, 04 February 2008 by Paul O'Brien

ProfitPeelers has launched, in beta, an affiliate web service allowing publishers to easily add a script to their site that adds a peel away ad to the page. These unobtrusive ads are believed to convert at much higher rates meaning more dollars for publishers and more opportunity for marketers. I’m excited about the ease of

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Published in Advertising

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Traditional Marketers Don’t Get It

Thursday, 11 October 2007 by Paul O'Brien

IBM Distinguished Engineer Mike Moran had the forethought to more eloquently title an article, “Why Search Marketing Is So Hard,” but what it comes down to, in understanding why some marketers can’t catch on, is how search works. That search marketing is a radically different, alien form of advertising, to traditional marketers. What is second nature to

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Published in Paid Search, Search

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