marketing Archives - Page 10 of 14

Viral Marketing Case Study?

Wednesday, 15 October 2008 by Paul O'Brien

Leave it to a bunch of Marketers to turn a night of binge drinking into a Case Study. SMX brought us a lot of things, news of sophistication at SEOmoz, a fantastic night out for an old school Yahoo! Shopping vet and the new guard, catching up on who’s who and who’s left, and Big

Published in Conferences / Events, Search, Social Media

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How Not to run your Email Marketing Program

Tuesday, 14 October 2008 by Paul O'Brien

Dear Sir/Madam (Always do a mail merge to put my name in place!) I am Mrs. Nazek Hariri (wow!), wife of the late Prime Minister of Lebanon, Mr Rafiq Hariri, (I’d almost believe this but the easiest way to violate CANSPAM laws is to send a message in which the FROM line differs from a

direct email Fun mail marketing messages newsletter spoof

Published in Advertising

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One Conference To Note

Wednesday, 17 September 2008 by Paul O'Brien

Monday’s post about the best online marketing conferences brought to my inbox a few questions about which of those are really worth attending. While, unfortunately, there is no short answer, there is one upon us worth your attention. “Etailers of all sizes are trying to eliminate risk, improve sales volumes, and increase profitability. Online Market

commerce Comparison Shopping conference conversion eCommerce etail marketing online online market world retail shopping

Published in Comparison Shopping, Conferences / Events

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The Definitive Online Marketing Conferences List

Monday, 15 September 2008 by Paul O'Brien

One of the advantages of working for a local search engine that uses event listings to promote the business listings, is that I have, at my finger tips, a rich index of seminars, summits, and conferences all rank ordered by demand (popularity), based on the search query volume for each. It is amazing what a

Published in Advertising, AI, Conferences / Events, eCommerce, Insights / Research, Local, Mobile, Search, Social Media

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Internet Killed the Video Star

Wednesday, 03 September 2008 by Paul O'Brien

Video on the brain lately… A recent conversation with the small business, local marketing blog Local Biz Bits, reminded me of a great parody video, lambasting how the internet has killed the video star. It struck me further, that yesterday’s post, referring to marketing with video, is a medium with still as many questions about

advertise advertisement Advertising brand commercial commercials market marketing online promote video viral

Published in Startups, Surplus

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Marketing with Online Video

Tuesday, 02 September 2008 by Paul O'Brien

Creating a viral video that conquers YouTube isnâ€™t always by accident. Many companies are achieving success promoting their brands, websites, and businesses through a video on YouTube that spreads through the Internet like wildfire. They do so through careful creation and promotion of the video that encourages people not only to watch, but to pass

advertise advertisement Advertising brand commercial commercials market marketing online promote video viral

Published in Advertising, Social Media

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Local Search Behind MTV Campus Daily Guides Reaches College Demographic

Tuesday, 26 August 2008 by Paul O'Brien

With a tremendous amount of fanfare (I had a parade come through the office this morning), I’m excited to share that Zvents has partnered with MTV to deliver a comprehensive local search experience to Campus Daily Guides published by mtvU. Creating a unique opportunity to reach the affluent college demographic, Zvents is powering the local

advertise Advertising business events Local marketing merchant merchants mtv mtvu promote promotion promotions Search small business zvents

Published in Fun, Local, Search

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