O’Brien Skis (or, the effectiveness of Google’s content targeting)
Friday, 12 September 2008
Just a quick note to point out the humor and coincidence I’m experiencing with Google’s technology. Over the past few days I’ve been updating the blog, working on the keyword optimization of my own name. I also happen love water sports; an avid skier and swimmer, I used to be able to do a flip
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The Library Analogy Takes Hold
Monday, 08 September 2008
The turn of the year brought us Christmas, New Years Eve, and one of my favorite favorite ideas: The Library Analogy. The premise is simple, the easiest way to explain SEO to someone unfamiliar with search engines, websites, or optimization, is to compare the practice to managing a library. I won’t go into the detail
- Published in Natural Search / SEO, Search
Is the media helping or hurting our understanding of SEO?
Friday, 25 July 2008
CNET’s Stephen Shankland has written a thorough review of Microsoft’s BrowseRank, “Microsoft tries to one-up Google PageRank” but its this perspective that really tells the story. It’s maddening to see yet another naive or deliberately misleading article on an innovation in search ranking, that perpetuates persistent misunderstanding of how search works and what makes search
- Published in Insights / Research, Search
The Top 10 SEO Myths (& Priorities)
Thursday, 03 July 2008
iMedia Connection, Associate Editor Michael Estrin has pulled together a must read SEO article with contributions from SEO Superstars, Kevin Ryan, Paul Bruemmer, Danny Sullivan, Aaron Wall, Shimon Sandler, and Google’s Adam Lasnik. The article reviews what I think everyone would agree are the most widely believed myths as well as the most important considerations
- Published in Natural Search / SEO, Search
Pop Labs Conversion Closing Rap
Sunday, 06 April 2008
Poetic Prophet, Chuck, a Pop Labs super star and viral marketing genius (though they deal in SEO and search marketing) is turning interactive marketing concepts into original music. Here, a rap about making the right choices in your online marketing campaigns to increase not only traffic but the conversions you get. I’m looking forward to
- Published in Fun, Paid Search, Vendors / Agencies
Why You Need A Blog
Thursday, 13 March 2008
I’ve had a dozen folks ask me about blogs since only the first of the year so here’s an episode from CommonCraft Productions, allowing me to, once again, cop out on a real post (I promise I won’t make it a habit) The CommonCraft Show has found a niche with these unique videos providing brief
- Published in Blogs & Blogging